May 27, 2020 · 15m · founders-journal
Default to action and consistency
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In this late-night episode of The Founder's Journal, Morning Brew co-founder and CEO Alex Lieberman breaks down a packed day of nonstop execution, illustrating how disciplined time management, strategic partnerships, and relentless consistency drive startup growth.
Statements from this episode (5)
Revenue-share partnerships mitigate risk when testing new business lines
“Good example of a partnership is where you are interested in going into a new line of business, but you don't want to hire a full team yet and assume a lot of cost and risk for it. Partner with someone who already has the team, already has the product. Do a re…”
Morning Brew used a Section4 partnership to scout the education business
“And so that's what we did with Scott Galloway, who launched an education company called Section Four. Anyway we partnered with them. It's been a great partnership, but I spent from nine 30, 11 o'clock going through the content of the course just to become more…”
Morning Brew is preparing to launch the Marketing Brew newsletter
“And we're in the process of getting ready to introduce marketing brew, our newest industry vertical.”
Reference calls test the referee's caliber more than the candidate's
“I have found that reference calls are generally not incredibly enlightening, but they're almost as much a Barometer of the quality of the reference as the person that you're doing the reference call for. Meaning if you believe that people are a reflection of t…”
Publishing every day without fail built Morning Brew's audience habit
“When I think back to the early days of morning brew, if I think about the most important decisions we made, it was the decision to default to action and consistency and never miss a day. I think that is what built habit for people.”