Lessons from CMOs, Great Storytelling, Freelance vs. Full-time, Follow Your Energy

“The most successful marketers are incredible at inserting themselves into culture in a way where something is in the zeitgeist, but it hasn't been called out yet. Great brands recognize the thing that isn't called out, and then they insert themselves into it.”

“Also in the world of Fortune 500, CMOs don't stay at companies for very long. I think the average CMO stays at their company for two to three years. So it's hard to think very long term.”

“The next one is one of the best ways to stand out as a startup. The short form video is to sell people on your story versus your product.”

“Patty Galloway shared a few of his biggest lessons around YouTube right now, and two things he said are he thinks there's an opportunity for bigger companies to play on YouTube, and one of the best ways to play on YouTube as a bigger company is to latch onto g…”

“Anything that is central to your core competency as a business is something that should be full time.”

“At any given moment, in any given story, the hero of the story has to have a very clear intention, as in what do they want, and then a very clear obstacle, as in who is in the way. And if you are watching a movie or reading a story, you should be able to stop …”

“Every time we create something, we work backward from an emotion, and he said the only thing that people will share are the following acronyms. LOL, WTF, OMG, AWW, AW, or WOW, W-O-W.”