Instagram

“I think you could basically steal this concept, pick a different name and grow a big Instagram account off this.”

“So a different flavor or whatever, and it sells out within literally seconds and they're doing 200,000 dollars a week. They're doing ten million dollars a year dropping cookies on Instagram and just instantly selling out.”

“I think all these old, like kind of publications, like either magazines or little brands like this today, they're all just Instagram accounts. I think that's the way to like reinvent these.”

“Who's going to be the next Mrs. Fields or Ben and Jerry's or like Auntie Andy's pretzels. It's going to be one of these brands. It's going to be one of these cloud bakeries doing it on Instagram, building a cult following like these guys are doing.”

“And, you know, I think if you did this with Instagram models and old defense, you could basically just copy the What's that watch brand MVMT? You can copy the movement, movement watches brand model and try to, you know, they went to a hundred million in sales …”

“There's this like problem called the interestingness problem, which is that when you open up an app there's one metric that matters called TTF. And TTF is time to fun. How long does it take me to have some fun inside this app? Get some dopamine and all the gre…”

“Instagram is for people who go outside. Twitter is for depressed intellectuals.”

“There's zero creator monetization for the most part in these major social networks. I'm not saying, okay, not totally zero. You can put link in bio at Instagram and there's some stuff, but it has lagged, right?”

“Why do you think YouTube and Instagram want to create versions for kids? I mean, it's so that they can acquire users easily and then kind of stick with those users for the next five, 10, 2050 years.”

“Almost all digital advertisers have realized that this selfie style content that looks like native content, if you're on TikTok, it's got to look like it's going to be a funny or cute or interesting or amazing video. Or if it's on Instagram, it's got to look l…”

“If Facebook and Instagram had to compete with each other it would actually make Zuckerberg richer. Same with YouTube and Google. If they had to compete, it would probably make them better. And thus the owners a little bit more rich.”

“By the end of 2020, the Instagram channel had grown to several 100,000, but that mind you took two years and 55 zero podcast appearances as a guest.”

“So what Instagram did was they would let you take the photo and filter it. And then they would say next, next, you'd hit a button and then you'd start to write your caption. And they knew people take like two minutes to write their caption. Like they're trying…”

“If you're a creator, you say, oh, their priority is pushing like, you know, oh, Instagram's priority was pushing stories and then reels that I'm going to make great reels and stories because that's what they're pushing right now. That's what the algorithm want…”

“And you know, they say you're the average of the five people you hang out with most. I feel like I'm the average of like the 50 followers that I follow on Instagram. So I'm just constantly like seeing like ripped dudes and like people running far and running f…”

“My business is almost entirely dependent on YouTube. And I can, frankly, I care more about Instagram than I do about Twitter. I think I have much higher quality engagement. Just from what I've seen, my ability to sell either my subscription tickets any of thos…”

“It's really because my Instagram that had, like, five million followers over that a little bit got banned from mass reports, and I needed a way for people to still write about me because that was my biggest reach, and so everything else was not nearly as much …”

“We've seen billion dollar companies start on Facebook. We've seen that on Instagram. No one's done it on Twitter, but it will happen.”

“In general, I think that creating businesses based off your, or like getting popular on Twitter and Instagram and things like that, I think it's incredibly empty feeling for most people. And I think it's complete nonsense and your time would be spent building …”

“The hustle didn't, we didn't even have an Instagram handle until like four years in. Like, I like, I was like, no, we're not even gonna do social media. We're doing nothing.”

“And I went and I looked up the Indian fitness influencers on Instagram, because I was like, oh, there's gonna be fitness influencers, who are they? These guys have like, 12,000,020 million followers. Whereas, like, the same person in the U.S. Market will have,…”

“Actually, AI is coming for like the Instagram thoughts. And like, that's who's going first is, is like only fans and Instagram models.”

“She's got like 200,000 Instagram followers, and that's in like a year.”

“The NFL, which is the biggest, most profitable sports league in the United States, biggest, most profitable league, has twenty nine million followers. The UFC has thirty nine million followers because they are better at social media and they're better at story…”

“That's how he did his Uber investment. He did the same thing with the founder of Instagram. That's how he did his Instagram investment too, was he invited Kevin Systrom to come stay at his place in Truckee.”

“And by the way, today, if Facebook had not bought Instagram, Facebook might be dead.”

“And he grew 1.5 million followers from scratch. Look it up. It's called the Pacific Ben. That's B I N. It took him a year to build this thing. And when he launched, he had so many emails that when he opened up the calendar, he pre-sold the first year in like t…”

“Well, with this property, we built a 150,000 followers on Instagram plus like 30 or 40,000 people on the email list. So we essentially were selling the brand and the real estate together, which is part of the reason we got such a crazy high price, you know, fo…”

“Two days later, they made the post. Seven days later, we had 40,000 dollars of direct bookings through our website. So I whipped up a website overnight and 40,000 of direct bookings and 5000 followers on Instagram from scratch.”

“They've got 600,000 followers on Instagram. They're booking out every single night, two years in advance.”

“The smart brands in the DTC space are basically content first right now. They know how to tell their story on TikTok and Instagram and YouTube, and that's where they're getting just like a sort of runaway growth compared to everybody else who just doing very b…”

“Also your TikTok views are not worth nearly Close to what your Instagram views are. It's probably a factor of 10 to 20 X difference in terms of the value per view, especially if it's a little bit more meme, a little bit more humor, any like that.”

“The people I've seen who monetize best off TikTok, their CTA on TikTok is DM me on Instagram. And then they work the DMs on Instagram. For whatever reason, IG just converts way better to monetize than TikTok does.”

“You don't need that many people to watch it. Like I'm seeing it's changing our, like, we're getting customers. I've made a lot of money off of it already in a very short amount of time with very few views. I think my most popular thing is getting like, 70 or 8…”

“I think go viral is the wrong idea. It's sort of this, like, false hope, like, lottery ticket type of mentality. But when you say, I'm one format away, you have all of the upside of the go viral lottery ticket, but you're actually using a more grounded approac…”