Instagram

“If you think about a lot of, it's not just Snap, Instagram, Facebook, MySpace, they all started with the young female users. Pinterest, maybe older female users. I think Reddit's really the only big social media example that started with a primarily male audie…”

“The selfie is the new autograph. When you see someone famous today, you pull out your phone and you want something to go on your, you know, your Instagram you know, your Instagram grid or your Facebook wall. Like that's what you wanted. Back in the day when yo…”

“Jeremy Liu, who wrote the first check, walked in with Nicole Quinn, the partner that would join our board from Lightspeed. And you said, Hey, Steven, it's unanimous. You know, the Lightspeed partnership wants to help build Cameo. We're gonna offer you a term s…”

“When someone bought, we learned right away, they're almost all gifts. So I buy for you. Then you share on your Facebook, you shared on your Instagram, you shared on Twitter in a group chat. And then those people saw the cameo watermark. They're like, what the …”

“In our onboarding, there were three touch points where we made it clear that this doesn't post automatically. You know, the key use point is schedule on the web. We'll get it to your phone just in time. Three points in onboarding, and still that was our bigges…”

“It was 20 founders, CEOs that You know, did that seed round. It was the founders of PayPal and Instagram and Mint and Eventbrite and Stripe and Nest and a whole bunch of really incredible businesses Box and Dropbox.”

“I think we're averaging somewhere around eighty million views a month on there.”

“Each video on Instagram or TikTok averages about a thousand views, everything, you know, regular, regular account. So the math is you do a thousand videos On a thousand, it has a thousand views, and you will guarantee a million.”

“Let's say you open up a brand new account, you post it, that's also useless, because it's not target audience posting. And so the ideal play, let's say you had a fitness app, is you want to create a new account, watch all the fitness YouTubers, follow all the …”

“Per account, you can do about three videos. Three videos per day, I should say. And so anything above that, we notice there's diminishing returns. Anything below that, you're not doing enough.”

“If you post the same video twice on TikTok or Instagram, it doesn't matter if it's a brand new account, a new account, or influencer account, they will flag that video as already being posted.”

“So we enabled these net new capabilities, and Bydance and Instagram, they didn't have those. So it contributed meaningfully to Snap daily active users' growth.”

“TikTok three years forward is the largest social media in the United States, and on average users spend 90 minutes in TikTok, while on Instagram, I think it's 47, and Snapchat around 29.”