Instagram

“So if they spend it, you know, on anything from Snapchat, Instagram, Flash Royale, whatever the thing, you know, YouTube, Netflix, everything, we count that time. When that time ends, they can still, again, do homework, do everything, listen to music on Spotif…”

“I think we spent about 250 dollars on Instagram ads, and we've probably gotten six or 700 in for that.”

“I know right now our cost of acquisition on Instagram is 45 dollars after a couple thousand dollars of spend.”

“If you're an inexperienced person who wants to exploit Facebook and Instagram for DTC, I think that's like running into a buzzsaw.”

“So we're the first company since Instagram or Snap to create product market fit with that segment of users.”

“Like, it seems like there is no user acquisition without existing platforms. So like, you're trying to cut through the noise, but you need the noise.”

“In three months, we've gotten seventy-six million views from that program alone.”

“In fact, almost a third of all Instagram content is food and recipe content.”