Instagram

“Today we already disappear into a different universe. And that universe is based on our taste. Like if I want to get into the lifestyle universe, I'll open Instagram. Right? What people are eating, where they're going, you know, all of that is the universe of …”

“That platform is all about fancy food, fancy fashion, fancy holidays. It's not just, it's not even aspirational, it's unattainable. So it's intimidating.”

“That is a unique problem of open networks. So it's not necessary that this is a problem on, this is a major problem on a Facebook, LinkedIn, or WhatsApp. But it is definitely a problem on Instagram and Who and Twitter.”

“So if Instagram starts doing what YouTube does, YouTube will be forgotten. They can actually make more money. So this I'm talking five, 10 years. The guy who doubles down on incentivizing or sharing most revenue with creators will win.”

“That entire brand was by the way built on Instagram. Like everything was built on Instagram and they found people.”

“One of the very common Products that people use on the Misho app is people take photographs and they search that same photograph and buy. And most of those photographs come from Instagram.”

“Instagram sold as much as forty-four million blue ticks, mostly to people in the age group of 18 to 34.”

“Insta shopping hasn't really taken off globally, right? In any meaningful manner. I mean, at the Instagram level, I'm saying.”

“There's even classism between platforms. If we are a TikToker, a Facebooker, a YouTuber, or an Instagrammer, it's like YouTuber is like class one citizen, then Instagrammer, then TikToker, then Facebooker.”

“Most CMOs don't know how to do this. Most CMOs would not know where to spend money to make this happen.”

“Do not start your career by making long YouTube videos. It will ruin your dream. There's no discoverability engine. In this, like, just like, this is only when you're big enough. For now, focus on TikTok, Instagram.”

“We get about three to four million views on any short form video that I create. Which is usually emotional. It caters to the mental health oriented audience to whom my app is also catered to... We always get more sales from the podcast. Like almost, we get alm…”

“You should read the quarterly calls of Facebook, YouTube, and Instagram, and from listening to the CEOs of the social medias, you can guess where the tides are going to go, because these guys control the tides.”

“What the algorithm is doing is the algorithm is recognizing that this person is talking about this person, so the video automatically starts getting recommended to people who follow this person. This happens on YouTube all the time. It starts happening on Inst…”

“For the last one and a half years, I've gotten off Instagram completely. I'll still go post, do my things and then get out of that place as quickly as I can.”

“And the only reason Instagram is still fine is because TikTok is banned in, in, in many countries and particularly in India.”

“I feel like they're very well positioned to keep their existing ad business strong or even, or make it even stronger in a world where AIs actually work. It's a kind of a interesting position to be in for them where their ads business is going to flourish even …”

“The breadth of places that we're looking for new storytelling and new creators is bigger than it used to be. It's not just film school. It's not just a film festival. A lot of times it's YouTube and TikTok and Instagram.”

“What is the single best dating product today if you're a very successful person? Probably Instagram. Because over there, you know, you can slide into other famous people, beautiful people's DMs and they would reply back at you.”

“Like if you look at how many users, any of these Instagram, Twitter, et cetera, have the highest user base is India.”

“If you take Instagram, it's become almost no organic content. Like Matty will not post a picture of his You know, I don't know you having a drink on a weekend, nor will I, or nor will anybody, none of my friends. It seems to be a place where brands are showcas…”