Instagram, every mention
104 scenes, the whole family · ← back to Instagram
tap a year for its mentions
every year anyone Nikhil Kamath 52Tanmay Bhat 24Nuseir Yassin 17Aravind Srinivas 16Vidit Aatrey 9Aprameya Radhakrishna 9Ranveer Allahbadia 8Raj Shamani 7Umang Bedi 6Shantanu Deshpande 6
Verbatim, from the transcripts: the passages where Instagram comes up
Abundance vs Scarcity: We Built 20 Brands With 30 Strangers In 90 Days | The Foundery · Nikhil Kamath
- ▶ 50:22 unnamed speaker My, my Instagram handle is that I write poetry for capitalists.
The $11B Bet That Voice Will Replace Everything | Mati Staniszewski x Nikhil Kamath | WTF Online · Nikhil Kamath
- ▶ 50:19 Nikhil Kamath If you take Instagram, it's become almost no organic content.
Yuval Noah Harari: Stories, Power & Why Truth Doesn't Matter | Nikhil Kamath | People by WTF · Nikhil Kamath
- ▶ 1:05:02 Nikhil Kamath Is it the person who's programming the algorithm of, uh, Instagram and TikTok?
The Case for Youth in Politics | HE Omar Sultan Al Olama (One of the World's Youngest Ministers) · Nikhil Kamath
- ▶ 8:34 HE Omar Sultan Al Olama So this morning, on my way to work, I opened up Instagram, because someone sent me a link.
Elon Musk: A Different Conversation w/ Nikhil Kamath | Full Episode | People by WTF Ep. 16 · Nikhil Kamath
- ▶ 7:02 Nikhil Kamath Even platforms like Instagram.
A.R. Rahman: The Genius Who Took Indian Music Global | Nikhil Kamath | People by WTF | Ep 15 · Nikhil Kamath
- ▶ 47:50 A. R. Rahman On Instagram. 2 times in the scene
- ▶ 1:38:25 A. R. Rahman So let me look at who's, you know, Instagram me or what's happening.
Humanoids Cost as Much as an SUV Now | Nikhil Kamath x Brett Adcock | WTF Online Ep 2 · Nikhil Kamath
- ▶ 1:23:23 Brett Adcock We've got Instagram.
Tira, Bombay Shaving Co., Inde Wild | WTF is Fueling India’s Beauty & Skincare Revolution? | Ep. 25 · Nikhil Kamath
- ▶ 8:13 unnamed speaker Um, and then while I was finishing my law school, Instagram, this world of content creation or, or whatever, back then it didn't even have a term. 4 times in the scene
- ▶ 1:11:07 Nikhil Kamath Ok, I'm on Instagram. 2 times in the scene
- ▶ 1:17:41 Shantanu Deshpande There's an Instagram reel, which had 20 Bollywood actresses saying, I just love how Shah Rukh Khan smells.
- ▶ 1:29:22 Nikhil Kamath Instagram is content created by brands, and TikTok is more UGC. 2 times in the scene
- ▶ 1:40:28 Shantanu Deshpande Now the meta, so, by the way, meta, Instagram is now bigger than WhatsApp in India on daily active. 2 times in the scene
- ▶ 1:59:11 Shantanu Deshpande They're like, so many Instagram singers were now getting into like Mehdi Hasan.
- ▶ 3:19:28 Shantanu Deshpande So we, we do a lot, so Instagram and social for young consumers.
- ▶ 3:33:54 Shantanu Deshpande Because we're building communities, and we're on Instagram, and we want our friends to know we're entrepreneurs, and blah, blah, blah.
India vs. China vs. US: Who Wins the Next Decade? | WTF is Finance | Ep 1 ft. Ruchir Sharma · Nikhil Kamath
- ▶ 2:16:23 Nikhil Kamath We're all spending five hours a day on chatting on WhatsApp, consuming content on YouTube, watching Netflix, spending time on Instagram and Twitter, which is the majority of our free time in a day. 4 times in the scene
Inside Silicon Valley’s VC Playbook | WTF is Venture Capital? - 2025 Edition | Ep. 24 · Nikhil Kamath
- ▶ 54:20 Nikunj Kothari I mean, parents are putting their newborn on Instagram. 3 times in the scene
- ▶ 1:05:14 Niko Bonatsos Probably Instagram.
- ▶ 1:07:08 Nikhil Kamath Digital twin, offline, Instagram is where a lot of people date today.
- ▶ 2:02:33 Debargo "DD" Das To advertise that they were at a live event on their Instagram predominantly.
From Iran to Uber CEO | Nikhil Kamath x Dara Khosrowshahi | People by WTF | Ep. 14 · Nikhil Kamath
- ▶ 1:18:07 Dara Khosrowshahi Well, I think that those surfaces for a brand to truly get built are there in terms of Instagram and TikTok and, and Facebook, right? 2 times in the scene
From Ghaziabad to Silicon Valley: Nikhil Kamath x Nikesh Arora | People by WTF | Ep. 11 · Nikhil Kamath
- ▶ 41:40 Nikesh Arora You know, it was Snapchat and Facebook and, and YouTube was going from strength to strength, and Instagram was getting bought, and, you know, WhatsApp was getting bought, and that was kind of the time in, in, you know, 2000,
Nikhil Kamath x Netflix Co-CEO, Ted Sarandos | People by WTF | Ep. 10 · Nikhil Kamath
- ▶ 1:46:48 Ted Sarandos A lot of times it's YouTube and TikTok and Instagram.
- ▶ 1:50:24 Nikhil Kamath YouTube, Instagram, Twitter, I know each of them do a different things, but are you seeing something that I have not seen in terms of competition? 2 times in the scene
Nikhil Kamath ft. Police Comm'r & Traffic Police Comm'r of Bengaluru | WTF is Policing? | Special Ep · Nikhil Kamath
- ▶ 1:14:24 B. Dayananda Now we have moved to Instagram and YouTube.
Ep #23 | WTF are Consumer Electronics? | Nikhil ft. Carl Pei, Rahul Sharma & Amit Khatri · Nikhil Kamath
- ▶ 1:36:18 Rahul Sharma And then, for example, if you're watching your Instagram Reels, you're just flicking it.
Nikhil Kamath ft. Perplexity CEO, Aravind Srinivas | WTF Online Ep 1. · Nikhil Kamath
- ▶ 1:20:04 Aravind Srinivas In a world where AI works increasingly well, like, I think the human to human connection becomes even more essential, and there is literally no way, no one disrupting that in, in Instagram or WhatsApp.
- ▶ 1:23:35 Aravind Srinivas Well, uh, if an Indian company started on Instagram or WhatsApp Rival, I would be very impressed by the bravery of it. 7 times in the scene
- ▶ 1:27:16 Aravind Srinivas Definitely, you got to have some new unit of information that existing platforms don't have that becomes core to your, like, like, like Reels was new.
- ▶ 1:28:48 Aravind Srinivas Like, you know, the reason Instagram ads are better than Google ads is they're very personalized to you, right? 3 times in the scene
- ▶ 1:34:53 Aravind Srinivas By the way, YouTube is actually, um, one of the biggest rivals to Instagram, I would say. 4 times in the scene
- ▶ 1:36:49 Nikhil Kamath Instagram has it too, Instagram live, but it's not really podcast podcast.
Ep #22 | WTF are Craft Beverages? Nikhil ft. the Founders of Blue Tokai, Subko, Svami, and Mossant · Nikhil Kamath
Ep. #19 | WTF is “Making it” in an Offbeat Career? Nikhil Kamath Ft. Kriti Sanon, Badshah & KL Rahul · Nikhil Kamath
Nikhil Kamath x Ranbir Kapoor | People by WTF Ep #2 · Nikhil Kamath
- ▶ 1:19 Ranbir Kapoor But I, uh, I was on reels one day on Instagram and I came across this one reel of yours where you spoke about, uh, was it detachment, indifference?
- ▶ 1:42:16 Nikhil Kamath On Instagram. 2 times in the scene
Ep# 17 | WTF is Gaming in India? | Career, Investment, Entrepreneurship · Nikhil Kamath
- ▶ 49:55 Animesh Agarwal YouTube or Instagram.
- ▶ 1:55:36 Animesh Agarwal TikTok and reels and shorts are doing really well.
WTF Ep# 16 | What character "flaws" make the best entrepreneurs? Nikhil ft.Ritesh, Ghazal and Manish · Nikhil Kamath
- ▶ 2:18:06 Manish Poddar The way I engage myself on Instagram, I'm also a consumer.
- ▶ 2:23:25 Manish Poddar And they, in those days when there's no Instagram and all of that, they were doing it from an archive book. 2 times in the scene
- ▶ 3:14:02 Ritesh Agarwal To make sure that when your friends are sharing beautiful Instagram stories of going to pubs, restaurants, or very exciting places, um, you are pursuing things which are not exciting.
- ▶ 4:11:32 Ritesh Agarwal Like Facebook's greatest example is ditching the metaverse and then flipping back and making Instagram the heart of their business, which is of course now become into, like, last one week, like if you look at the Facebook stock price,…
Ep# 13 | WTF does it take to Build Influence Today? Nikhil w/ Nuseir, Tanmay, Prajakta & Ranveer · Nikhil Kamath
- ▶ 9:06 Nuseir Yassin If we are a TikToker, a Facebooker, a YouTuber, or an Instagrammer, it's like YouTuber is like class one citizen, then Instagrammer, then TikToker, then Facebooker. 4 times in the scene
- ▶ 17:46 Ranveer Allahbadia Which is why I'll also be aggressive on my Instagram.
- ▶ 58:58 Tanmay Bhat Take an Instagram page from zero to 10,000.
- ▶ 1:10:51 Nuseir Yassin But the only and the best way to get distribution today is to make YouTube Shorts, Instagram Reels, Facebook Reels that are 59 seconds exactly, which is the one minute guy.
- ▶ 1:13:48 Nuseir Yassin You should read the quarterly calls of Facebook, YouTube, and Instagram, and from listening to the CEOs of the social medias, you can guess where the tides are going to go, because these guys control the tides. 3 times in the scene
- ▶ 1:19:59 Tanmay Bhat And if you notice every major trend on Instagram, every major filter, every trend that comes around is basically hinging on what happens, what's the reveal at the end, right?
- ▶ 1:38:24 Ranveer Allahbadia Uh, right now the key to growth is Instagram reels. 3 times in the scene
- ▶ 1:39:49 Tanmay Bhat But today, if I'm managing a creator who makes short video or makes sketches on Instagram, what, and this person is taking 10 lakhs per reel.
- ▶ 1:41:46 Ranveer Allahbadia And in terms of this overthinking and these emotional problems, that's where I have my Instagram game.
- ▶ 2:10:02 Prajakta Koli What we can do now is, uh, I feel like a lot of creators, like a lot of newer creators, now I meet at social events done by YouTube or Facebook or Instagram. 2 times in the scene
- ▶ 2:12:34 Nuseir Yassin The majority of people watching this, are going to be uploading Instagram reels. 2 times in the scene
- ▶ 2:12:52 Nuseir Yassin On Instagram, thumbnails don't matter. 3 times in the scene
- ▶ 2:21:09 Ranveer Allahbadia I think people use Instagram with the intention of relating a little bit, at least with Instagram reels.
- ▶ 2:21:09 Ranveer Allahbadia I think people use Instagram with the intention of relating a little bit, at least with Instagram reels. 2 times in the scene
- ▶ 2:34:37 Tanmay Bhat Start making Instagram reels.
- ▶ 2:49:09 Nuseir Yassin My biggest mistake was for seven years, I was just going viral, making TikTok happy, making Facebook happy, making Instagram happy, you scroll past, and you'll never see me again, right? 4 times in the scene
Ep# 12 | WTF is The Restaurant Game? Nikhil w/ Pooja Dhingra, Zorawar Kalra & Riyaaz Amlani · Nikhil Kamath
- ▶ 10:13 Pooja Dhingra So Instagram didn't exist and Facebook was just like, you know, um, I used to have a blog and then just through press.
- ▶ 1:36:53 Nikhil Kamath I'm guessing performance marketing in the manner that worked a few years ago with Facebook and Instagram ads and Google ads. 2 times in the scene
- ▶ 2:53:55 Zorawar Kalra Instagram is a tool to be harnessed. 3 times in the scene
- ▶ 3:18:09 Pooja Dhingra My Instagram page is open.
Ep #11 | WTF Goes into Building a Fashion, Beauty, or Home Brand? Nikhil w/ Kishore, Raj, and Ananth · Nikhil Kamath
- ▶ 40:10 Raj Shamani I started DMing them on Instagram, and asked them that, hey, I can do this, this, this. 3 times in the scene
- ▶ 1:17:20 Ananth Narayanan And there are many, many, many Facebook, Insta groups, et cetera, where people genuinely actually talk about, about what their problems are.
- ▶ 1:19:36 Raj Shamani So you're exploring Instagram every day, you're seeing, or YouTube right now, you're seeing, hey, this person is using this mixer, he looks good, I'll see it. 4 times in the scene
- ▶ 1:47:47 Ananth Narayanan It's no different than his idea on Google and Facebook, on Insta.
- ▶ 2:49:25 Nikhil Kamath Let's say, for example, Virat Kohli has a hundred million followers on Instagram.
Ep #10 | WTF is the Next Gen Thinking? Nikhil w/ Navya, Tara, Aadit & Kaivalya · Nikhil Kamath
- ▶ 1:19:19 Nikhil Kamath Instagram sold as much as forty-four million blue ticks, mostly to people in the age group of 18 to 34. 14 times in the scene
- ▶ 2:09:00 Nikhil Kamath Let's say you have nine million followers on Instagram. 3 times in the scene
- ▶ 2:21:29 Nikhil Kamath Tara, Gen Z has grown up in a Insta Facebook world. 3 times in the scene
- ▶ 2:34:34 Tara Sutaria That should be someone's Instagram bio.
Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
- ▶ 18:21 Sajith Sivanandan And there's no Chrome, there's no Instagram, none of these things were around.
- ▶ 1:19:56 Vijay Subramaniam There's Kylie Jenner, who's a star born out of an Instagram, right? 2 times in the scene
- ▶ 1:50:21 Nikhil Kamath Are you talking about Instagram? 2 times in the scene
Ep #5 | EdTech What’s Broken, What’s Next? With Nikhil, Ronnie Screwvala , Gaurav Munjal & Jay Kotak · Nikhil Kamath
- ▶ 40:34 Jay Kotak Uh, and then we just kept in touch on Instagram. 2 times in the scene
- ▶ 1:16:16 Gaurav Munjal Like how some of the best minds of the world are working on GTA or FIFA or, you know, making every experience or Instagram so addictive.
Ep #4 | WTF is ChatGPT: Heaven or Hell? | w/ Nikhil, Varun Mayya, Tanmay, Umang & Aprameya · Nikhil Kamath
- ▶ 1:55:33 Aprameya Radhakrishna If you look at Instagram today, everybody behaves the same. 2 times in the scene
- ▶ 2:00:21 Tanmay Bhat Like there's this, there's this Instagram artist called Prateek Arora.
Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath
- ▶ 39:05 Sujeet Kumar You are asking like Instagram of India, some Google of India, something like that.
- ▶ 41:26 Vidit Aatrey Yes, you can see a photo on Instagram and decide what to buy in that local market.
- ▶ 44:09 Vidit Aatrey Like buy Instagram, buy this and that. 5 times in the scene
- ▶ 51:54 Sujeet Kumar The platform which are responsible for this social media, let's say Instagram or Facebook, now they are creating a fund.
- ▶ 54:34 Vidit Aatrey Unlike tier one, which is also like very, if you look at Instagram, it looks very homogenous, right?
- ▶ 1:13:09 Vidit Aatrey They still go on Instagram, they still follow someone, 2 times in the scene
Ep. #2: Secrets of Social Media Success, Mental Health & Distribution Hacks - 3 OGs Reveal All · Nikhil Kamath
- ▶ 20:04 Aprameya Radhakrishna Twitter, Instagram, half-half, because you can also make it closed. 3 times in the scene
- ▶ 21:48 Nikhil Kamath If I were to ask, like, since you were the CEO of both Facebook and Insta India, 3 times in the scene
- ▶ 31:06 Umang Bedi If you search for hashtag food on Instagram and hashtag food on Josh, it's chalk and cheese. 2 times in the scene
- ▶ 40:47 Umang Bedi I would do that with Daily Hunt, and I did it this morning again for our espresso feed on Instagram.
- ▶ 44:55 Aprameya Radhakrishna If Instagram showed you
- ▶ 52:46 Tanmay Bhat I mean, Instagram is a new dating platform. 2 times in the scene
- ▶ 56:13 Tanmay Bhat Sometimes you could be really big on Instagram, but nobody follows you on YouTube or, or Twitter. 6 times in the scene
- ▶ 1:42:23 Nikhil Kamath Like you are on Twitter, YouTube, Insta? 2 times in the scene
- ▶ 1:54:11 Nikhil Kamath Like how much do Indians spend on Instagram, on Facebook? 4 times in the scene
- ▶ 2:00:30 Tanmay Bhat Instagram. 7 times in the scene
- ▶ 2:25:22 Nikhil Kamath Insta Reels?
- ▶ 2:28:00 Umang Bedi If you look at Facebook, between Facebook, WhatsApp, and Instagram, they own a lot of contact points.
- ▶ 2:38:05 Umang Bedi Uh, Instagram has a lot of nonsense, so does Twitter.
#1 WTF is Metaverse? WTF is with Nikhil Kamath ft. Tanmay Bhat, Umang Bedi & Aprameya Radhakrishna · Nikhil Kamath
- ▶ 5:05 Aprameya Radhakrishna He asked him, is it going on Instagram?
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