Assertion Not checkable as stated
Poddar: Zara never inspected his factory during 12-year partnership
“Zara never inspected my factory for 12 years. They never even visited where I am.”
Opinion
Poddar: Paying influencers or celebrities never works for new fashion brands
“For someone young, starting a brand, paying an influencer, actor. Never. No? No. Why is that? For me, you'll think differently because it's a women category. On influencer, I think differently. Even influencer in fashion, I would think differently. Yeah, but I…”
Assertion Not checkable as stated
Rare Rabbit claims to be India's only apparel brand skipping trade bookings
“We are the only brand in the country. We don't do road shows. We don't show our collection and take bookings from the entire trade of 700 people who we, 700 points we sell today. We don't show our collection and take orders from them. We just send what we thin…”
Assertion Not checkable as stated
Poddar: Rare Rabbit founder was Zara Man's sole designer and manufacturer for 12 years
“In those days, I worked for 12 years exclusively for them. I designed collections for them. I was the only men's manufacturer for them, for Zara man.”
Assertion Not checkable as stated
Poddar: Smart casual fashion did not exist in Indian retail
“I had a choice of doing jeans wear or formal brand. This is the only two fashion Concept existing in India. There's nothing called smartware. And which exists in Europe. It doesn't exist in in the rest of the world. There is no, so there's genes There's busine…”
Opinion
Poddar: India is a clothing manufacturing country, not a fashion creator
“We are a clothing manufacturing country. We're not a fashion business country. We don't create fashion. We don't buy, design, sell fashion, other than the designers that we have who are doing, I think the best in the world also.”
Assertion Not publicly verifiable
Poddar: Rare Rabbit is genuinely the largest online brand in India
“And we are the largest online in the country, not metaphorically, but in genuine terms.”
Disclosure
Poddar: My children will not be handed seats at Rare Rabbit
“They have their own life. They can do what they want. There is no ready seat at all. They'll never get that readily.”
Assertion Partly supported
Poddar: Bangladesh's garment industry makes up nearly 60% of GDP
“I think, 56 or 60% almost, the GDP, the economy is on garments. To export, manufacture garments. They employ the largest human force in in manufacturing, in one industry alone.”
Assertion Not checkable as stated
Poddar: European apparel manufacturing yielded 30% to 35% net profit margins
“It was always a thirty-thirty-five percent business for me, take home.”
Assertion Contradicted
Poddar: Rare Rabbit is the only brand without a chest logo
“Rigidity for me is that I'm the only, we are the only brand which has no logo on the chest.”
Insight
Poddar: Malls must curate tenant ecosystems or risk dead floors
“They have to create an ecosystem. They cannot have five rows of chocolate and ice cream in coffee shops. It's an ecosystem which I've learned, and it's a very hard business they are also cracking. So how do, if I started… They trusted Rare Rabbit, they give a …”
Insight
Poddar: New retail brands should launch on high streets, not malls
“Go to a high street, pull up your sleeves, go open a store.”
Assertion Contradicted
Poddar: Khadi is the only fabric in the world unique to India
“And today the advice to a 20 year is go and try to touch Khadi because it's the only fabric in the world, which only exists in India. There's no other, every other fabric is global. This is only India.”
Prediction Not checkable as stated
Poddar: A scaled Khadi brand will be built before he retires
“Yeah, a hundred percent. And I think before I retire, it would be done.”
Assertion Contradicted
Poddar: India is the only country growing organic denim
“And we make, we are the only country who grows organic denim.”
Opinion
Poddar: India is the world's most demanding country for product novelty
“And at the same time, India is, according to me, the most hungry country to ask for, give me more and give me new. Just don't give me the same.”
Disclosure
Poddar: Rare Rabbit prioritizes physical retail due to expanding Indian mall infrastructure
“Store. Store. Because country dynamics Roads are getting built. Malls are getting up. What great builders are building today in terms of malls. It's crazy.”
Assertion Not checkable as stated
Poddar: Inditex has a mandatory policy that buyers cannot refuse supplier appointments
“So Inditex cannot refuse an appointment. You can call right now. I'll give you the number. You can just call up and I said, I'm Nikhil Kamath, and I'm a manufacturer of T-shirts. I make sleepwear.”
Assertion Not checkable as stated
Poddar: Made 25 lakhs on Bangladesh order, then lost 50 lakhs on claims
“My first money was Bangladesh which was On calculation, it was about 25 lakhs. And I placed the order in, I've got an order from Bangladesh. ... And to that same customer within three months, I paid 50 lakhs as claim. Because that quality which was shipped fro…”
Disclosure
Poddar: Rare Rabbit repaints its office white thrice yearly to emphasize colors
“My office is white because I paint it three times a year. He will walk. He will walk in the office. Staircase will be white. Because I have to see colors, and I, people have to understand colors in my office, and people have to believe in colors in my office. …”
Assertion Contradicted
Poddar: Jack & Jones founder is Denmark's richest person
“Mr. Truce Paulson. He's the richest Danish man.”
Insight
Poddar: Fast-fashion processes compress apparel lead times to 45 days
“So our lead time in our business is generally a hundred to 140 days from order placing to shipment on the vessel. And we, I learned the nag of things from Inditech's kind of a process that you can ship anything within even 45 days.”
Disclosure
Poddar: Rare Rabbit launched with 1.5 crore rupees for 25k pieces
“And when I started the brand, I just put in a line. And, ah, I went, I created that line. I invested money in that. Nothing. One and a half crore. 25,000 pieces. Just made it.”
