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Vijay Subramaniam

Founder & Group CEO, Collective Artists Network · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@vijaysubs ↗LinkedIn ↗collectiveartists.com ↗

He built Collective Artists Network (formerly KWAN) into one of India’s largest talent management and pop culture companies. He also partnered with Nikhil Kamath to launch the Gruhas Collective Consumer Fund, backing new-age consumer brands and creator economy initiatives.

11statements → 6claims → 2claims resolved → 3.82/5average certainty → 2.55/5average debate potential → 6said about them ↓

0 supported 2 partly supported 0 contradicted 4 not checkable as stated how the 6 claims stand · each chip opens the sources

1 prediction · 5 assertions · 2 opinions · 2 insights · 1 what if · every statement was checked. The prediction and assertions are the 6 claims: statements the public record can support or contradict. 2 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vijay argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
50% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Vijay Subramaniam on measured tape to publish a rate. This says nothing about how they speak.

Everything Vijay Subramaniam said on WTF is with Nikhil Kamath that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight
Subramaniam: Talent demands high upfront fees because studios deny backend IP
“Because what we are being told is because we are putting the money, we take 50%. What the end creator is being left down to is a salary. So he'll charge the highest salary and there's nothing wrong with that.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:23:47 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Opinion
Subramaniam: Kantara Succeeded on Great Writing, Not Rishab Shetty
“Kantara is based not on Rishabh Shetty, it's based on great writing. It's based on a story.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:29:28 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Not checkable as stated
Subramaniam: Lead actor fees consume 25% to 50% of big-ticket film budgets
“You would say that if you're making a big ticket film, the actor would be Anywhere between 20 to 50% of that. 25 to 50% of that.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:45:34 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Opinion
Subramaniam: Influencer marketing cannibalizes platforms, not celebrities
“Today, the fact of the matter is, it's not like any advertiser is coming and saying, instead of this actor, I'll do 10 creators. That's not what they're saying. What they're saying is I will find a better use of my digital marketing budget. So if anything, ver…”
Vijay Subramaniam Aug 14, 2023 ▶ 1:49:52 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Not checkable as stated
Subramaniam: Talent fee haircuts are actively happening in the entertainment industry
“I just saw the haircut's happening. I can assure you as we speak being in the business.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:24:49 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Insight
Subramaniam: Entertainment Entrepreneurship Requires an Industry Rolodex
“This is a business that requires a Rolodex. Because even if the entrepreneur has the material, he might like, how many years does it take for a good song to reach a right person? There are so many good material out there today on that you'll find that you'll n…”
Vijay Subramaniam Aug 14, 2023 ▶ 1:36:21 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Prediction Not checkable as stated
Subramaniam: Lead actor pay will rise 30% over five years
“I think he'll get paid, the current model, one 30.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:42:18 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
What-if
Subramaniam: Films like Forrest Gump required CAA's profit-participation model to exist
“I mean, this happened back in the day in CAA when back in the day when, in the West when actors started participating in gross profit points was, you know, back in the day and, you know, that made such a huge impact to a business. I mean, for the sake of readi…”
Vijay Subramaniam Aug 14, 2023 ▶ 29:04 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Not checkable as stated
Subramaniam: Studio financing deals typically split film equity 50-50 with producers
“So typically when you do a studio deal, ah, the studio backed, the financier backed, 50% of the film, and 50% stays with the producer.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:13:05 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Partly supported
Subramaniam: No Indian musicians rank among the world's 1,000 richest celebrities
“The top 10 richest celebrities in the world, 70% are musicians. India doesn't have one in the top thousand, I guess.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:22:29 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Partly supported
Subramaniam: Bollywood commands 70% of India's ₹1,300 crore music streaming market
“Today, you know that, okay, music streaming is a thousand odd, 2200 1300 crore market. That gets divided by Bollywood, 70%.”
Vijay Subramaniam Aug 14, 2023 ▶ 1:44:22 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath

The other half of the tape: Vijay Subramaniam's own voice is left out of every number here. Other people bring the name up 6 times in 2 episodes on WTF is with Nikhil Kamath. every mention, with the transcript →

Who brings them up most Nikhil Kamath 5Tanmay Bhat 1

Every mention by year

tap a year for its mentions
00315120232024episodesmentions
01120232024episodes it came up in
002.50.55120232024episodesmentions per episode
2024 5 mentions in 1 episode
2023 1 mention in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith Aug 14, 2023 33m
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