The Ledger
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Subramaniam: Talent demands high upfront fees because studios deny backend IP
“Because what we are being told is because we are putting the money, we take 50%. What the end creator is being left down to is a salary. So he'll charge the highest salary and there's nothing wrong with that.”
Subramaniam: Kantara Succeeded on Great Writing, Not Rishab Shetty
“Kantara is based not on Rishabh Shetty, it's based on great writing. It's based on a story.”
Subramaniam: Lead actor fees consume 25% to 50% of big-ticket film budgets
“You would say that if you're making a big ticket film, the actor would be Anywhere between 20 to 50% of that. 25 to 50% of that.”
Subramaniam: Influencer marketing cannibalizes platforms, not celebrities
“Today, the fact of the matter is, it's not like any advertiser is coming and saying, instead of this actor, I'll do 10 creators. That's not what they're saying. What they're saying is I will find a better use of my digital marketing budget. So if anything, ver…”
Subramaniam: Talent fee haircuts are actively happening in the entertainment industry
“I just saw the haircut's happening. I can assure you as we speak being in the business.”
Subramaniam: Entertainment Entrepreneurship Requires an Industry Rolodex
“This is a business that requires a Rolodex. Because even if the entrepreneur has the material, he might like, how many years does it take for a good song to reach a right person? There are so many good material out there today on that you'll find that you'll n…”
Subramaniam: Lead actor pay will rise 30% over five years
“I think he'll get paid, the current model, one 30.”
Subramaniam: Films like Forrest Gump required CAA's profit-participation model to exist
“I mean, this happened back in the day in CAA when back in the day when, in the West when actors started participating in gross profit points was, you know, back in the day and, you know, that made such a huge impact to a business. I mean, for the sake of readi…”
Subramaniam: Studio financing deals typically split film equity 50-50 with producers
“So typically when you do a studio deal, ah, the studio backed, the financier backed, 50% of the film, and 50% stays with the producer.”