Vijay Subramaniam, founder of Collective Artists Network, discusses how Hollywood talent representation evolved and its lessons for Indian entertainment commerce.
“I mean, this happened back in the day in CAA when back in the day when, in the West when actors started participating in gross profit points was, you know, back in the day and, you know, that made such a huge impact to a business. I mean, for the sake of reading, everybody must, you know, there's a book called Powerhouse, which is the story of CAA, where you talk about the greatest films that would not have gotten made if the, Economic structure of conversations didn't change. Forrest Gump being one of it. Forrest Gump was in scripting, I think for nine and a half years.”
quote is from the automated transcript, cleaned for reading:
filler sounds and stutters are removed, nothing is rephrased. names can be misheard
(the analysis reads context, assessments check outside sources). how →
More from Vijay Subramaniam
Insight
Subramaniam: Talent demands high upfront fees because studios deny backend IP
“Because what we are being told is because we are putting the money, we take 50%. What the end creator is being left down to is a salary. So he'll charge the highest salary and there's nothing wrong with that.”
Vijay SubramaniamAug 14, 2023▶ 1:23:47Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Opinion
Subramaniam: Kantara Succeeded on Great Writing, Not Rishab Shetty
“Kantara is based not on Rishabh Shetty, it's based on great writing. It's based on a story.”
Vijay SubramaniamAug 14, 2023▶ 1:29:28Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
AssertionNot checkable as stated
Subramaniam: Lead actor fees consume 25% to 50% of big-ticket film budgets
“You would say that if you're making a big ticket film, the actor would be Anywhere between 20 to 50% of that. 25 to 50% of that.”
Vijay SubramaniamAug 14, 2023▶ 1:45:34Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Opinion
Subramaniam: Influencer marketing cannibalizes platforms, not celebrities
“Today, the fact of the matter is, it's not like any advertiser is coming and saying, instead of this actor, I'll do 10 creators. That's not what they're saying. What they're saying is I will find a better use of my digital marketing budget. So if anything, ver…”
Vijay SubramaniamAug 14, 2023▶ 1:49:52Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
AssertionNot checkable as stated
Subramaniam: Talent fee haircuts are actively happening in the entertainment industry
“I just saw the haircut's happening. I can assure you as we speak being in the business.”
Vijay SubramaniamAug 14, 2023▶ 1:24:49Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Insight
Subramaniam: Entertainment Entrepreneurship Requires an Industry Rolodex
“This is a business that requires a Rolodex. Because even if the entrepreneur has the material, he might like, how many years does it take for a good song to reach a right person? There are so many good material out there today on that you'll find that you'll n…”
Vijay SubramaniamAug 14, 2023▶ 1:36:21Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Made with StarZero
Turn any episode into a week of clips.
This entire site, over 60 episodes transcribed, diarized, checked and made playable,
runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the
moments worth sharing, cuts them, captions them, and reframes them for every feed.
We use essential cookies to make the site work. With your permission we
also use analytics cookies (Google Analytics and Mixpanel) to understand
usage and improve StarZero. See our Cookie Policy.