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Sajith Sivanandan

CEO & Managing Director, Tata Digital · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

executiveoperatorLinkedIn ↗tata.com ↗

Sajith Sivanandan is the CEO and Managing Director of Tata Digital. He previously served as President and Head of Disney+ Hotstar and spent over 14 years in senior executive roles at Google.

13statements → 9claims → 8claims resolved → 75%fully supported → 3.77/5average certainty → 1.46/5average debate potential → 3said about them ↓

6 supported 1 partly supported 1 contradicted 1 not checkable as stated how the 9 claims stand · each chip opens the sources

9 assertions · 1 opinion · 2 insights · 1 disclosure · every statement was checked. The predictions and assertions are the 9 claims: statements the public record can support or contradict. 8 are resolved, and 1 names no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Sajith argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Sivanandan: 80 to 90 million Indians have paid for streaming subscriptions
“The size of the number of people who've, ah, who've paid subscription at least once, at any given point in time, is anywhere between 80 to ninety million people.”
Sajith Sivanandan Aug 14, 2023 ▶ 35:25 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath

Their most notable contradicted claim

Assertion Contradicted
Sivanandan: Indians consume 1.3 trillion hours of video annually
“Indians watch About 1.3 trillion hours worth of video, like, of all kinds in a year. In China, that number is about 3,000,003 trillion.”
Sajith Sivanandan Aug 14, 2023 ▶ 1:52:57 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
100% certainty 3
79% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Sajith Sivanandan on measured tape to publish a rate. This says nothing about how they speak.

Everything Sajith Sivanandan said on WTF is with Nikhil Kamath that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Supported
Sivanandan: 80 to 90 million Indians have paid for streaming subscriptions
“The size of the number of people who've, ah, who've paid subscription at least once, at any given point in time, is anywhere between 80 to ninety million people.”
Sajith Sivanandan Aug 14, 2023 ▶ 35:25 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Insight
Sivanandan: Non-exclusive sports cannot command high streaming subscription prices in India
“It's on television as well. The reality is, The presumption that there would be high value attributed to it, and we'd have a high number to it, just doesn't hold because it's available somewhere else.”
Sajith Sivanandan Aug 14, 2023 ▶ 1:05:39 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Opinion
Sivanandan: Breaking into entertainment is harder than starting a tech company
“It's almost easier to set up like a tech company or any company for that matter than it is to actually break into the sphere. That I think is like a huge barrier.”
Sajith Sivanandan Aug 14, 2023 ▶ 2:04:01 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Supported
Sivanandan: India's video media market reached $12B-$14B in 2022
“In that same report, interestingly, they say that the kind of video media business so that that actually includes social media. No, no, it doesn't include social media includes television include streaming includes movie studios is. 2022 was about 12 to fourte…”
Sajith Sivanandan Aug 14, 2023 ▶ 33:22 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Not checkable as stated
Sivanandan: Men set up two-thirds of smartphones in Indian households
“Smartphones in India, they tend to get set up in a majority of the cases, as much as two out of three smartphones tend to get set up by the male in the house.”
Sajith Sivanandan Aug 14, 2023 ▶ 41:46 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Insight
Sivanandan: Mystery and drama packed with stars maximize greenlight chances
“Some of it is like formulae, because we've known that, you know, genres like mystery, murder, etc., they tend to, or this whole drama piece, they tend to sort of travel more. So, you'll get a better chance of getting greenlit there. Throw in a couple of big na…”
Sajith Sivanandan Aug 14, 2023 ▶ 2:02:11 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Partly supported
Sivanandan: India's streaming subscription market is valued at around $2 billion
“There's a BCG meta report. That says that the streaming subscription kind of business in India is about two billion.”
Sajith Sivanandan Aug 14, 2023 ▶ 32:28 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Supported
Sivanandan: India's television reach is approximately 800 million people
“The reach of TV, because you have to include free dish as well, right? The reach of TV is about eight hundred million people.”
Sajith Sivanandan Aug 14, 2023 ▶ 35:03 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Supported
Sivanandan: India's television industry generates at least $8B to $10B
“Television will be at least, Eight to ten billion dollars. All in, right? Like with the number of channels.”
Sajith Sivanandan Aug 14, 2023 ▶ 38:13 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Supported
Sivanandan: Young males in tier-two cities dominate India's short-form video consumption
“Studies show, I think this was a Bain study or something, consumers of short-form content are overwhelmingly male, as much as 75% are male, are 25 years and less, and by the way, majority of them come from tier two cities, and the high majority, I'm talking 65…”
Sajith Sivanandan Aug 14, 2023 ▶ 41:12 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Disclosure
Sivanandan: Live sports serves as massive top-of-funnel for Disney+ Hotstar
“You know, sports is very, very critical to our portfolio. Sports essentially is like, it just creates top of the funnel a very, very large top of the funnel. And that's the strategy you are doing. We've been doing it for a while now. I think we were the ones w…”
Sajith Sivanandan Aug 14, 2023 ▶ 1:02:32 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Contradicted
Sivanandan: Indians consume 1.3 trillion hours of video annually
“Indians watch About 1.3 trillion hours worth of video, like, of all kinds in a year. In China, that number is about 3,000,003 trillion.”
Sajith Sivanandan Aug 14, 2023 ▶ 1:52:57 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath
Assertion Supported
Sivanandan: Average Indian spends over an hour daily watching mobile video
“Like, I mean, the average time, for instance, per day that an Indian spends, On this, like watching video on a smartphone is over an hour.”
Sajith Sivanandan Aug 14, 2023 ▶ 1:53:26 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath

The other half of the tape: Sajith Sivanandan's own voice is left out of every number here. Other people bring the name up 2 times in 1 episode on WTF is with Nikhil Kamath. 1 statement on the record names them. every mention, with the transcript →

Who brings them up most Nikhil Kamath 2

Statements about Sajith Sivanandan, by other people (1)

Insight
Subramaniam: Entertainment Entrepreneurship Requires an Industry Rolodex
“This is a business that requires a Rolodex. Because even if the entrepreneur has the material, he might like, how many years does it take for a good song to reach a right person? There are so many good material out there today on that you'll find that you'll n…”
Vijay Subramaniam Aug 14, 2023 ▶ 1:36:21 Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith S. · Nikhil Kamath

Every mention by year

tap a year for its mentions
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0112023episodes it came up in
0010.5212023episodesmentions per episode
2023 2 mentions in 1 episode

Appearances (1)

EpisodeDateSpeaking time
Ep #8 | WTF is Going on in the World of Content | w/ Nikhil, Ajay Bijli, Vijay S. & Sajith Aug 14, 2023 31m
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