Aatrey: Meesho users frequently image-search Instagram screenshots to buy products
Vidit Aatrey · Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath · May 7, 2023 · at 44:11
Vidit Aatrey is the co-founder and CEO of Indian e-commerce unicorn Meesho. He is discussing how social media and Instagram visuals drive e-commerce discovery and purchasing behavior on Meesho.
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“One of the very common Products that people use on the Misho app is people take photographs and they search that same photograph and buy. And most of those photographs come from Instagram.”
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