Vidit Aatrey: Top influencers will match celebrity follower counts within years
Vidit Aatrey · Ep #3| WTF is E-commerce: Kishore Biyani, Udaan & Meesho Founders Reveal What Sells and What Doesn’t · Nikhil Kamath · May 7, 2023 · at 53:40
Vidit Aatrey discusses the shifting dynamics of fame and distribution between traditional celebrities (Bollywood/cricket) and digital influencers.
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“In the next few years, some large celebrities will have the same following as, ah, some large influencers will have the same following as celebrities.”
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