influencers

“In general, influencers would be better off supporting developer initiatives over any kind of shilling of any kind of token. I think that's just the smarter route to go. It's also the more productive route, and you find yourself in a new community, that'll act…”

“In the next few years, some large celebrities will have the same following as, ah, some large influencers will have the same following as celebrities.”

“The number one occupation for that people why for today, especially kids is influencer.”

“For someone young, starting a brand, paying an influencer, actor. Never. No? No. Why is that? For me, you'll think differently because it's a women category. On influencer, I think differently. Even influencer in fashion, I would think differently. Yeah, but I…”

“So now good thing is, it's a far cheaper way to acquire consumers than actors.”

“Till date we've probably sent, 10 to 12,000, pre-samplers, to micro-influencers, macro-influencers, creators, and then cricketers, actors, television, etc. We've probably had 500 organic, 500 organic, yeah. Five percent.”

“If you take Instagram, it's become almost no organic content. Like Matty will not post a picture of his You know, I don't know you having a drink on a weekend, nor will I, or nor will anybody, none of my friends. It seems to be a place where brands are showcas…”