Influencers

“If I pay an influencer to take a position on a moral topic that is not a product that is sold or a political candidate, but it's just like a position on a moral or political thing, that doesn't qualify either as an advertisement or as a political donation. It'…”

“If you take Instagram, it's become almost no organic content. Like Matty will not post a picture of his You know, I don't know you having a drink on a weekend, nor will I, or nor will anybody, none of my friends. It seems to be a place where brands are showcas…”

“Definitely yes to the failed influencers, because it's difficult.”

“Getting good authentic influencers on board is a good way to do it because, you know, those folks have large followings who trust their you know, what they say and are interested in what they do. And that can be a relatively inexpensive way to do it You're goi…”

“Till date we've probably sent, 10 to 12,000, pre-samplers, to micro-influencers, macro-influencers, creators, and then cricketers, actors, television, etc. We've probably had 500 organic, 500 organic, yeah. Five percent.”

“People like, and all of our data supports this. People do not make Purchasing decisions, largely off of like influencers. They make them off of creators that are consistently talking about these things. Influencers only work if you're at like a massive scale, …”

“No actual influencers or people who have brands want that because it's such an asymmetric risk. If they don't want to lose their fans money, they're terrified of losing their fans money because they like want to be loved”

“We have about 250 influencers right now on retainer that are just posting, integrating us into their content monthly.”

“Per month, the largest, it's in the tens of thousands per month, and the expectation is four posts.”

“That would be the dream, but the reality is that there's too much competition out here with the brands, and they want to be guaranteed a payment, and if we're not gonna do it, another brand will.”

“Six figures, mid six figures.”

“If you're going to work with influencers, there's one giant exploit That you can take advantage of that doesn't work in most other channels, which is if you're incredibly easy to work with and you do a lot of work for the influencer, you can get better deals.”

“What matters more to me is not really the floor of are they consistently getting 5010 thousand, 100,000 views. What matters way more to me is the ceiling. Do they have at least one or two videos that gets 1,000,002 1,000,010 million views?”

“So you should not talk about, you know, extraneous things like how many employees your startup has or what fundraising round you're at, or you were featured on tech crunch. If you're working with influencers, they really don't care about any of this stuff. The…”

“The most obvious thing is that you should try to avoid paying upfront for the video, and most may pay half upfront. This is because most influencers are fantastic people, but some influencers will just try and drop a half-assed video once they get the money in…”

“With an influencer, you don't want to pay based on the number of subscribers and the number of followers that they have. The sole question you should be asking is will their audience convert and like your product or will they not?”

“The best way to do it is in my opinion, is you talk to an influencer, you bake everything in, like, you know, what's the price. If we get like exclusivity, one Instagram story, we want Lincoln bio for an entire month. Oh, I want exclusivity rights for this vid…”

“Most influencers don't do this themselves they do some of it, but a lot of times they have others.”

“All of the top articles will tell you to pay based on followers. They will tell you straight up, like, they will give you a chart. The top article has a chart of, like, if they have this much, then they're a micro-celebrity. You pay a thousand. If they have th…”

“What we found is like three to be kind of that sweet spot where it's like their audience starts to trust you enough because you've like talked about it enough. And then you do an affiliate commission with them.”

“Influencers never like to be paid on a basis where it's pay per view. So you always have to pay, tell them what they're getting paid up front.”

“Believing you're going to be an influencer is like believing that you're going to be like a rock star or movie actor or something like that. Pro athlete. Yeah. It's like a one in a million shot.”

“It's a great way to see if early signs of whether you have product market fit or not, if these influencers are excited about what you're doing. If they're not excited at all about what you're doing, you probably need to revisit the drawing board and say, what'…”

“So now good thing is, it's a far cheaper way to acquire consumers than actors.”

“For someone young, starting a brand, paying an influencer, actor. Never. No? No. Why is that? For me, you'll think differently because it's a women category. On influencer, I think differently. Even influencer in fashion, I would think differently. Yeah, but I…”

“We've been spending now for the last several years building this practice where we're, I think we're the only venture firms, the only ones that will literally write an equity check Not into a C Corp, right? But effectively into a holding company that represent…”

“Actually, what we did when we founded Magic Spoon is we created an equity pool for these influencers who are investors in the business, and based on the revenue they drove through their sites or email lists, we divided up this bonus equity pool Amongst them af…”

“Influencers influence about 60% of the buying decisions in the world these days.”

“The valuation of the influencer industry has 11 X'd in the last seven years. You know, two million influencers today generate over a 100,000 dollars a year at least, and then there's like a top cohort that's generating well over 500 K.”

“The number one occupation for that people why for today, especially kids is influencer.”

“The ultimate winner over influencers is going to be some weird reflected version of yourself that you're going to get deeply obsessed with. And like, that's who you're going to hang out with.”

“Our entire approach around the market has not been to go chase The next sale only. It's been who are, you know, really understanding kind of the network around our target audiences and who do those folks really depend on and going in and getting close and bu…”

“Obviously by the end of the year, we're going to have fully AI generated streamers, influencers, et cetera.”

“In the next few years, some large celebrities will have the same following as, ah, some large influencers will have the same following as celebrities.”

“The makeup industry is smarter than all of us in how they use social media and influencers because they caught on very early on. That people don't buy makeup to subscribe to makeup brands, that they do it because a certain celebrity or influencer or Kardashian…”

“NYX is one of the makeup companies that has, as far as I know, zero dollars spent on marketing and all of their dollars and all of their effort spent on paying influencers.”

“In general, influencers would be better off supporting developer initiatives over any kind of shilling of any kind of token. I think that's just the smarter route to go. It's also the more productive route, and you find yourself in a new community, that'll act…”

“I think there is going to be a shift, you know, from like, people trusting celebrities to then trusting influencers to then trusting like very niche content creators.”

“What we can do is we can pay you 10 dollars every month for the life of that subscriber.”

“Influencer is probably the one that I'm most intrigued by because similar to OTT, like the scale and services and the ability to go do it is still there. It's also got that hyper granularity. That, like, when I get into influencer tools, it feels to me like ea…”

“Most of my experience, both personally and with founders NYC, is the founders kind of feel like they got a raw deal on these and that the clicks they get from the posts or whatever, Were not as helpful as they had hoped.”

“You can create this optical impression. And if you're making the impression on a persona that is itself a distribution, like lightning rod, like investors or like very high social signal, like influencers, if they get the impression of just them narrowly, Thin…”

“We started an influencer marketing unit where we realized that more than creators, it was actually brands that needed more guidance and help with who they need to work with. Because the PR companies that they were working with had no idea about it. They were f…”

“People sign endorsement deals as well now, so you'll get brands that will sign you for a 100,000 dollars for a year, man, just to not use any other product. You know, so let's say it's a haircare brand. They say for the next year, we only want you to use our h…”

“So key opinion leaders that's really taken off in China. And now it's taken over here where it's like, Hey, it's not just an influencer. It's actually someone who is entitled to give an opinion on this specific product because they're an expert of that matter.”

“When we were looking at all these other platforms, there were sort of like a database where you would search and find influencers. But tricky part is that that is not even a quarter of the whole process of getting to work with influencers. Searching for them i…”

“So our margin is 10% that we take from the bottom down. So to explain, like if the influencer comes to us with a budget of 10,000 US dollars for post, we will pass that cost to our clients. So it's not more expensive to our clients to work with us. And we'll t…”

“I think this is one of the shifts that I can see coming, which is that we kind of flip things around, and you have a reverse market, so to speak, for attention, where you're paying the high influencers directly, not going through the ad agencies.”

“A big problem is that influencers often charge you and are expensive. Like, if you get some huge influencer who just loves what you're doing and wants to tweet about you, and that's great, but more often than not, they're gonna charge you and it's not worth, a…”

“Those are the influencers love to get paid by clicks. It's easy to have the link embedded.”

“And I think that with brands is a flight to safety towards the more tried and true influencers. And you're seeing that with platforms like maker studios that are drastically decreasing the amount of people that are in their network.”

“You don't pay them. So what you do is you identify the key influencer of your core constituency in and around the areas of promise your product, so thought leaders that are inspirational in and around the areas of functionality of your products or services, an…”

“Right, so the average programs and the one we see to be very successful is they're paying 15 to 20% out to the influencers and it's working for everyone.”

“But like now for most of these things, it is, 7500 thousand minimum, if you're looking to distribute a content on an influencers channel.”