Assertion certainty 4/5 debate potential 2/5

Chowdhury: Brands pay influencers $100K for annual exclusivity deals

Omar Chowdhury · FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style · Nov 14, 2020 · at 21:31

FeedSauce founder Omar Chowdhury discusses creator economy monetization and influencer marketing deal terms with Nathan Latka.

0:00 / 0:14exact quote · 14.9s
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“People sign endorsement deals as well now, so you'll get brands that will sign you for a 100,000 dollars for a year, man, just to not use any other product. You know, so let's say it's a haircare brand. They say for the next year, we only want you to use our haircare product. And that comes out of price, and they're willing to pay it, man.”

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Assertion Not checkable as stated
Chowdhury: Brands Pay $1,400 per Shot for Standard Influencer Product Photos
“30% of the influencer content transactions that are happening now are actually just for your standard kind of pack shots or flat lay type shots, like that influencer bedroom, because brands don't know where to go. And they're paying on average 1400 dollars per…”
Omar Chowdhury Nov 14, 2020 ▶ 7:03 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Assertion Contradicted
Chowdhury: A FeedSauce co-founder is Apple's head of marketing
“And one of our co-founders is the head of marketing at Apple as well.”
Omar Chowdhury Nov 14, 2020 ▶ 13:51 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Assertion Not checkable as stated
FeedSauce Sees 40%–60% Retention After Switching to Pay-As-You-Go
“When we switched the model into a pay-as-you-go model, we had huge retention. So we saw that anywhere between 40 to 60% of our customers were coming back.”
Omar Chowdhury Nov 14, 2020 ▶ 8:58 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Prediction Not checkable as stated
Chowdhury targets $1M in FeedSauce revenue by July 2021
“So the key right now for us, the goal over this next year is to get to 3000 transactions across the board from customers, which will take us to around a million in revenue by next July.”
Omar Chowdhury Nov 14, 2020 ▶ 10:12 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Disclosure
FeedSauce Is Raising $1M Seed At A $5M Pre-Money Valuation
“We're raising our five million dollar valuation right now.”
Omar Chowdhury Nov 14, 2020 ▶ 12:51 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Prediction Not checkable as stated
Chowdhury: FeedSauce creators will earn 4x the average photographer salary
“What we know through our economics and the modeling that we put out for this is that creators on average will be able to earn four times more than what their average salary for a photographer is right now as well.”
Omar Chowdhury Nov 14, 2020 ▶ 17:57 FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
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