Assertion Not checkable as stated
Chowdhury: Brands Pay $1,400 per Shot for Standard Influencer Product Photos
“30% of the influencer content transactions that are happening now are actually just for your standard kind of pack shots or flat lay type shots, like that influencer bedroom, because brands don't know where to go. And they're paying on average 1400 dollars per…”
Assertion Contradicted
Chowdhury: A FeedSauce co-founder is Apple's head of marketing
“And one of our co-founders is the head of marketing at Apple as well.”
Assertion Not checkable as stated
FeedSauce Sees 40%–60% Retention After Switching to Pay-As-You-Go
“When we switched the model into a pay-as-you-go model, we had huge retention. So we saw that anywhere between 40 to 60% of our customers were coming back.”
Prediction Not checkable as stated
Chowdhury targets $1M in FeedSauce revenue by July 2021
“So the key right now for us, the goal over this next year is to get to 3000 transactions across the board from customers, which will take us to around a million in revenue by next July.”
Disclosure
FeedSauce Is Raising $1M Seed At A $5M Pre-Money Valuation
“We're raising our five million dollar valuation right now.”
Prediction Not checkable as stated
Chowdhury: FeedSauce creators will earn 4x the average photographer salary
“What we know through our economics and the modeling that we put out for this is that creators on average will be able to earn four times more than what their average salary for a photographer is right now as well.”
Assertion Not checkable as stated
Chowdhury: FeedSauce operates at a 20% profit margin, scaling to 60%
“We are reinvesting heavily, but we are profitable as well. So we're working around a 20% margin at the moment, but once it scales out, we see this growing to around a 60% margin.”
Assertion Not checkable as stated
Chowdhury: Brands pay influencers $100K for annual exclusivity deals
“People sign endorsement deals as well now, so you'll get brands that will sign you for a 100,000 dollars for a year, man, just to not use any other product. You know, so let's say it's a haircare brand. They say for the next year, we only want you to use our h…”
Disclosure
Chowdhury: FeedSauce Is Scaling Into an Airbnb-Like Global Creator Marketplace
“We're now scaling this out into a marketplace where creators from all around the world will be able to sign up and use the platform a bit like, you know, being a host on Airbnb, for example. And then brands from around the world will be able to tap in and get …”
Assertion Not checkable as stated
FeedSauce Reports Average Order Value of Around £400 for 9–15 Photos
“On average, brands will order anywhere between nine to 15 photos. Our kind of average order value is somewhere around 400 pounds.”
Disclosure
Chowdhury has invested £250K ($400K) of bootstrapped capital into FeedSauce
“So up to date now, we've probably invested around a quarter of a million pounds in Probably around 400,000 dollars into the platform over the last two or three years, just to be able to have it running at this level in terms of, you know, could be the infrastr…”
Disclosure
Chowdhury: FeedSauce gives creators a 60% cut of order value
“Creators are working on a 60% model. So it's a 60 40 model in the favor of the creator. So they would get 60% of the total order value.”
Assertion Not checkable as stated
Chowdhury: FeedSauce served around 50 unique brand customers in July
“I'd say around 50.”
Assertion Not checkable as stated
Chowdhury: FeedSauce generated around 6,000 in top-line monthly revenue
“So total top line revenue last month was probably around 6000.”
Disclosure
Chowdhury: FeedSauce has paid fewer than five creators so far
“Very few likely less than less than five.”
