Omar Chowdhury explains to Nathan Latka how he bootstrapped and funded FeedSauce from his agency's revenue rather than raising outside capital.
0:00 / 0:16exact quote · 16.5s
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“So up to date now, we've probably invested around a quarter of a million pounds in Probably around 400,000 dollars into the platform over the last two or three years, just to be able to have it running at this level in terms of, you know, could be the infrastructure, the physical space as well.”
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More from Omar Chowdhury
AssertionNot checkable as stated
Chowdhury: Brands Pay $1,400 per Shot for Standard Influencer Product Photos
“30% of the influencer content transactions that are happening now are actually just for your standard kind of pack shots or flat lay type shots, like that influencer bedroom, because brands don't know where to go. And they're paying on average 1400 dollars per…”
Omar ChowdhuryNov 14, 2020▶ 7:03FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
AssertionContradicted
Chowdhury: A FeedSauce co-founder is Apple's head of marketing
“And one of our co-founders is the head of marketing at Apple as well.”
Omar ChowdhuryNov 14, 2020▶ 13:51FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
AssertionNot checkable as stated
FeedSauce Sees 40%–60% Retention After Switching to Pay-As-You-Go
“When we switched the model into a pay-as-you-go model, we had huge retention. So we saw that anywhere between 40 to 60% of our customers were coming back.”
Omar ChowdhuryNov 14, 2020▶ 8:58FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
PredictionNot checkable as stated
Chowdhury targets $1M in FeedSauce revenue by July 2021
“So the key right now for us, the goal over this next year is to get to 3000 transactions across the board from customers, which will take us to around a million in revenue by next July.”
Omar ChowdhuryNov 14, 2020▶ 10:12FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
Disclosure
FeedSauce Is Raising $1M Seed At A $5M Pre-Money Valuation
“We're raising our five million dollar valuation right now.”
Omar ChowdhuryNov 14, 2020▶ 12:51FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
PredictionNot checkable as stated
Chowdhury: FeedSauce creators will earn 4x the average photographer salary
“What we know through our economics and the modeling that we put out for this is that creators on average will be able to earn four times more than what their average salary for a photographer is right now as well.”
Omar ChowdhuryNov 14, 2020▶ 17:57FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style
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