Chowdhury: Brands Pay $1,400 per Shot for Standard Influencer Product Photos
Omar Chowdhury · FeedSauce Helps Brands Get Top Notch Product Shots, Influencer Style · Nov 14, 2020 · at 7:03
Omar Chowdhury, founder of FeedSauce, discusses the traditional costs brands face when sourcing basic product photography through influencer agencies.
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“30% of the influencer content transactions that are happening now are actually just for your standard kind of pack shots or flat lay type shots, like that influencer bedroom, because brands don't know where to go. And they're paying on average 1400 dollars per shot. To an influencer, not for any exposure. These are people with less than 2000 followers or people that can just create good content.”
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