influencers

“But like now for most of these things, it is, 7500 thousand minimum, if you're looking to distribute a content on an influencers channel.”

“Right, so the average programs and the one we see to be very successful is they're paying 15 to 20% out to the influencers and it's working for everyone.”

“You don't pay them. So what you do is you identify the key influencer of your core constituency in and around the areas of promise your product, so thought leaders that are inspirational in and around the areas of functionality of your products or services, an…”

“And I think that with brands is a flight to safety towards the more tried and true influencers. And you're seeing that with platforms like maker studios that are drastically decreasing the amount of people that are in their network.”

“Those are the influencers love to get paid by clicks. It's easy to have the link embedded.”

“So our margin is 10% that we take from the bottom down. So to explain, like if the influencer comes to us with a budget of 10,000 US dollars for post, we will pass that cost to our clients. So it's not more expensive to our clients to work with us. And we'll t…”

“When we were looking at all these other platforms, there were sort of like a database where you would search and find influencers. But tricky part is that that is not even a quarter of the whole process of getting to work with influencers. Searching for them i…”

“So key opinion leaders that's really taken off in China. And now it's taken over here where it's like, Hey, it's not just an influencer. It's actually someone who is entitled to give an opinion on this specific product because they're an expert of that matter.”

“People sign endorsement deals as well now, so you'll get brands that will sign you for a 100,000 dollars for a year, man, just to not use any other product. You know, so let's say it's a haircare brand. They say for the next year, we only want you to use our h…”

“Six figures, mid six figures.”

“That would be the dream, but the reality is that there's too much competition out here with the brands, and they want to be guaranteed a payment, and if we're not gonna do it, another brand will.”

“We have about 250 influencers right now on retainer that are just posting, integrating us into their content monthly.”

“Per month, the largest, it's in the tens of thousands per month, and the expectation is four posts.”