Zach Yadegari, co-founder of Cal AI, discusses customer acquisition strategies with host Nathan on Top Founders.
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“We have about 250 influencers right now on retainer that are just posting, integrating us into their content monthly.”
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More from Zach Yadegari
Insight
Adding non-essential onboarding questions boosted Cal AI's user conversion rate
“Initially, we had no animations, we had no GIFs, it was,
Very bland.
We only asked the questions we needed in order to give the user their calorie daily intake estimate that they would need to gain weight or lose weight, and
That was, it was purely utility, bu…”
Zach YadegariJun 8, 2025▶ 7:2218 Year Old Got Paid $2.9m Last Month for New AI Mobile App
Disclosure
Cal AI relies on third-party models rather than training its own
“We did not train our own model to do this.”
Zach YadegariJun 8, 2025▶ 1:3218 Year Old Got Paid $2.9m Last Month for New AI Mobile App
AssertionNot checkable as stated
Cal AI has generated over $10 million in revenue this year
“So I was backtracking on the revenue, revenue calculations, probably closer to like a little over 10 right now.”
Zach YadegariJun 8, 2025▶ 5:4818 Year Old Got Paid $2.9m Last Month for New AI Mobile App
AssertionNot checkable as stated
Cal AI recruits the majority of its talent directly from X
“I'd say most of our talent came straight from X.”
Zach YadegariJun 8, 2025▶ 6:2518 Year Old Got Paid $2.9m Last Month for New AI Mobile App
AssertionNot checkable as stated
Cal AI receives between 20,000 and 30,000 new downloads daily
“Every day we get 20 to 30,000 new downloads.”
Zach YadegariJun 8, 2025▶ 9:3118 Year Old Got Paid $2.9m Last Month for New AI Mobile App
AssertionNot checkable as stated
Over 20% of new Cal AI downloads convert to trial or paid
“20 to 25 will convert either to paying right away or into a trial.”
Zach YadegariJun 8, 2025▶ 9:5718 Year Old Got Paid $2.9m Last Month for New AI Mobile App
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