Adding non-essential onboarding questions boosted Cal AI's user conversion rate
Zach Yadegari · 18 Year Old Got Paid $2.9m Last Month for New AI Mobile App · Jun 8, 2025 · at 7:22
Zach Yadegari is the co-founder of Cal AI. He is discussing how product A/B testing and behavioral psychology in onboarding funnels affected conversion rates.
0:00 / 0:51exact quote · 51.5s
720p mp4 · rendered on demand · StarZero watermark
“Initially, we had no animations, we had no GIFs, it was, Very bland. We only asked the questions we needed in order to give the user their calorie daily intake estimate that they would need to gain weight or lose weight, and That was, it was purely utility, but then over time, we started A-B testing different things. We started adding in different questions, which made the user spend more time, but these questions didn't actually have an impact on the end result at all, but we saw an increase in conversion rate, and the hypothesis there, which is pretty confirmed, a lot of other people see this, is just that the user invests more time, so something like following a specific diet, it doesn't impact their app experience at all, But that actually boosted the conversion rate, adding these questions.”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Zach Yadegari
Cal AI relies on third-party models rather than training its own
“We did not train our own model to do this.”
Cal AI has generated over $10 million in revenue this year
“So I was backtracking on the revenue, revenue calculations, probably closer to like a little over 10 right now.”
Cal AI recruits the majority of its talent directly from X
“I'd say most of our talent came straight from X.”
Cal AI receives between 20,000 and 30,000 new downloads daily
“Every day we get 20 to 30,000 new downloads.”