Jones: Successful SaaS affiliate programs pay 15% to 20% to influencers
Bryn Jones · EP 569: GrowSumo Helping 70 B2B SaaS Companies Grow Affiliate Programs, $100k New MRR So Far with CEO Bryn Jones · Feb 13, 2017 · at 15:47
GrowSumo CEO Bryn Jones breaks down standard affiliate payout structures across B2B SaaS programs.
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“Right, so the average programs and the one we see to be very successful is they're paying 15 to 20% out to the influencers and it's working for everyone.”
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More from Bryn Jones
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“I strongly encourage everyone to go through the program because you're never going to receive any more founder friendly terms than what Y Combinator offers.”
Jones: Sending 100 invites yields 3 to 5 influencer signups
“You send out a hundred invites, you might get three to five influencers join your program.”
Jones: GrowSumo beats Commission Junction and Influitive in head-to-head sales
“So right now we're winning battles against commission junction, which is an affiliate network, a very, very large affiliate network. And we're also winning battles against platforms like influitive, which isn't really an influitive yet.”
Jones: SaaS companies pay affiliate commissions for 12 to 24 months
“People are paying between 12 and 12, 12 and 24 months for that.”