StarZero All shows Try the podcast clipper →

Vera Kopp

Founder & CEO, inCast Group · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveentertainerincast.me ↗

Vera Kopp is an entrepreneur who founded inCast, an influencer marketing platform connecting brands with creators across the Americas. She also launched the interactive experiential exhibition FunCast and the creator-focused platform RainCreators.

12statements → 4claims → 0claims resolved → 3.92/5average certainty → 1.5/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 opinion · 1 insight · 6 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Vera argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Vera Kopp on measured tape to publish a rate. This says nothing about how they speak.

Everything Vera Kopp said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Disclosure
Incast marketing campaigns range from $25,000 to $1 million
“Campaign ranges from 25 thousand to, right now, a million.”
Vera Kopp Oct 14, 2019 ▶ 2:07 1542 She Spends $300k/mo on Sponsored Instagram Posts
Insight
Influencer marketing campaigns under $5,000 fail due to lack of reach
“Budget less than 5000 dollars. It's really hard to measure results because influencers posts are really expensive nowadays. So and then on those clients are the ones that, you know, it tends like to be much harder to quantify return. Work with the influencers,…”
Vera Kopp Oct 14, 2019 ▶ 9:31 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
Incast converts 20% of inbound leads into paying agency clients
“We have a 20% conversion on every lead capture that we get.”
Vera Kopp Oct 14, 2019 ▶ 13:45 1542 She Spends $300k/mo on Sponsored Instagram Posts
Opinion
Kopp: Former Yahoo CEO Marissa Mayer did a great job
“I'm inspired by I don't know Yahoo, Melissa Mayer, everybody criticized her and her, I think her decision-making. I think she did great when she, you know, took a chance and took Yahoo from being like email provider to e-commerce platform buying Alibaba.”
Vera Kopp Oct 14, 2019 ▶ 19:07 1542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast grew monthly revenue from $3,000 to a couple hundred thousand
“We started in, in, in, in, with a revenue of over 3000 dollars a month. We're generating a couple 100,000 now, so.”
Vera Kopp Oct 14, 2019 ▶ 1:06 1542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast requires minimum 3% engagement rate for influencers on brand campaigns
“We try not to present any influencers to our clients below three percent engagement”
Vera Kopp Oct 14, 2019 ▶ 3:49 1542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast takes a 10% commission from influencers on marketing campaigns
“So our margin is 10% that we take from the bottom down. So to explain, like if the influencer comes to us with a budget of 10,000 US dollars for post, we will pass that cost to our clients. So it's not more expensive to our clients to work with us. And we'll t…”
Vera Kopp Oct 14, 2019 ▶ 6:01 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
Incast is on track to close the year at $1 million revenue
“So we went from beginning of the year of 500,000 revenue. Right now we're going to close a million.”
Vera Kopp Oct 14, 2019 ▶ 10:25 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
80% of Incast clients come from referrals and past contacts
“If I can pull out of all of our clients, 80% of them were referrals Or acquaintances or people that we, you know, did business in the past.”
Vera Kopp Oct 14, 2019 ▶ 13:20 1542 She Spends $300k/mo on Sponsored Instagram Posts
Assertion Not checkable as stated
Incast ran a BMW motorcycle launch campaign in Brazil for $15,000
“They were launching a new motorcycle in Brazil and they wanted a top tier celebrity influencer and they have a tiny, tiny little budget. Like I think 15,000 at the time, and they wanted like two years exclusive, ah, image usage. A lot of those items are, you k…”
Vera Kopp Oct 14, 2019 ▶ 14:50 1542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast manages 20 active client companies monthly
“We do have active 20 companies that we work on a monthly basis.”
Vera Kopp Oct 14, 2019 ▶ 1:24 1542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast is entirely bootstrapped without outside capital
“I am bootstrapped.”
Vera Kopp Oct 14, 2019 ▶ 8:59 1542 She Spends $300k/mo on Sponsored Instagram Posts

Appearances (1)

EpisodeDateSpeaking time
1542 She Spends $300k/mo on Sponsored Instagram Posts Oct 14, 2019 11m
Made with StarZero

Turn any episode into a week of clips.

This entire site, over 2,600 episodes transcribed, diarized, checked and made playable, runs on the StarZero media pipeline. Drop in your own episode and the podcast clipper finds the moments worth sharing, cuts them, captions them, and reframes them for every feed.

Try the podcast clipper Learn more