Vera Kopp, founder of influencer marketing platform Incast, discusses revenue growth after participating in an incubator program.
0:00 / 0:10exact quote · 10.2s
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“We started in, in, in, in, with a revenue of over 3000 dollars a month. We're generating a couple 100,000 now, so.”
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More from Vera Kopp
Disclosure
Incast marketing campaigns range from $25,000 to $1 million
“Campaign ranges from 25 thousand to, right now, a million.”
Vera KoppOct 14, 2019▶ 2:071542 She Spends $300k/mo on Sponsored Instagram Posts
Insight
Influencer marketing campaigns under $5,000 fail due to lack of reach
“Budget less than 5000 dollars. It's really hard to measure results because influencers posts are really expensive nowadays. So and then on those clients are the ones that, you know, it tends like to be much harder to quantify return. Work with the influencers,…”
Vera KoppOct 14, 2019▶ 9:311542 She Spends $300k/mo on Sponsored Instagram Posts
AssertionNot checkable as stated
Incast converts 20% of inbound leads into paying agency clients
“We have a 20% conversion on every lead capture that we get.”
Vera KoppOct 14, 2019▶ 13:451542 She Spends $300k/mo on Sponsored Instagram Posts
Opinion
Kopp: Former Yahoo CEO Marissa Mayer did a great job
“I'm inspired by I don't know Yahoo, Melissa Mayer, everybody criticized her and her, I think her decision-making. I think she did great when she, you know, took a chance and took Yahoo from being like email provider to e-commerce platform buying Alibaba.”
Vera KoppOct 14, 2019▶ 19:071542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast requires minimum 3% engagement rate for influencers on brand campaigns
“We try not to present any influencers to our clients below three percent engagement”
Vera KoppOct 14, 2019▶ 3:491542 She Spends $300k/mo on Sponsored Instagram Posts
Disclosure
Incast takes a 10% commission from influencers on marketing campaigns
“So our margin is 10% that we take from the bottom down. So to explain, like if the influencer comes to us with a budget of 10,000 US dollars for post, we will pass that cost to our clients. So it's not more expensive to our clients to work with us. And we'll t…”
Vera KoppOct 14, 2019▶ 6:011542 She Spends $300k/mo on Sponsored Instagram Posts
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