Influencer marketing campaigns under $5,000 fail due to lack of reach
Vera Kopp · 1542 She Spends $300k/mo on Sponsored Instagram Posts · Oct 14, 2019 · at 9:31
Vera Kopp, founder of influencer marketing platform Incast, discusses client churn and campaign economics.
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“Budget less than 5000 dollars. It's really hard to measure results because influencers posts are really expensive nowadays. So and then on those clients are the ones that, you know, it tends like to be much harder to quantify return. Work with the influencers, you have to have reach and frequency.”
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