The Ledger
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Incast marketing campaigns range from $25,000 to $1 million
“Campaign ranges from 25 thousand to, right now, a million.”
Influencer marketing campaigns under $5,000 fail due to lack of reach
“Budget less than 5000 dollars. It's really hard to measure results because influencers posts are really expensive nowadays. So and then on those clients are the ones that, you know, it tends like to be much harder to quantify return. Work with the influencers,…”
Incast converts 20% of inbound leads into paying agency clients
“We have a 20% conversion on every lead capture that we get.”
Kopp: Former Yahoo CEO Marissa Mayer did a great job
“I'm inspired by I don't know Yahoo, Melissa Mayer, everybody criticized her and her, I think her decision-making. I think she did great when she, you know, took a chance and took Yahoo from being like email provider to e-commerce platform buying Alibaba.”
Incast grew monthly revenue from $3,000 to a couple hundred thousand
“We started in, in, in, in, with a revenue of over 3000 dollars a month. We're generating a couple 100,000 now, so.”
Incast requires minimum 3% engagement rate for influencers on brand campaigns
“We try not to present any influencers to our clients below three percent engagement”
Incast takes a 10% commission from influencers on marketing campaigns
“So our margin is 10% that we take from the bottom down. So to explain, like if the influencer comes to us with a budget of 10,000 US dollars for post, we will pass that cost to our clients. So it's not more expensive to our clients to work with us. And we'll t…”
Incast is on track to close the year at $1 million revenue
“So we went from beginning of the year of 500,000 revenue. Right now we're going to close a million.”
80% of Incast clients come from referrals and past contacts
“If I can pull out of all of our clients, 80% of them were referrals Or acquaintances or people that we, you know, did business in the past.”
Incast ran a BMW motorcycle launch campaign in Brazil for $15,000
“They were launching a new motorcycle in Brazil and they wanted a top tier celebrity influencer and they have a tiny, tiny little budget. Like I think 15,000 at the time, and they wanted like two years exclusive, ah, image usage. A lot of those items are, you k…”