brand

“And I think that with brands is a flight to safety towards the more tried and true influencers. And you're seeing that with platforms like maker studios that are drastically decreasing the amount of people that are in their network.”

“So the question is, what's going to win in this battle is going to be fewer and better.”

“Right now, we cover about 500,000 brands around the world.”

“I think the reason you will see a consolidation, but you still have a lot of specialization in terms of, you know, being able to develop top-notch, state-of-the-art technology, and I do not think that the majority of publishers can afford, you know, to develop…”

“So I think by the way, every brand right now, whether you're SAS company or anything, every, every brand is a media brand. And if you don't have some kind of your own channel, you're really screwed.”

“When two, three years ago, when we analyzed data from our around 1000 customers, we noticed that around 70% of the engagement opportunities were missed by brands.”

“Brands pay us a subscription fee ranging from around about 12 and a half thousand up to a million. Per month or year? Yeah, that's per year.”

“Total customers today is a thousand on the brand side.”

“Trend is the liable party in between. So it relieves the brand from, you know, Hey, we're good to use this on other channels.”

“People sign endorsement deals as well now, so you'll get brands that will sign you for a 100,000 dollars for a year, man, just to not use any other product. You know, so let's say it's a haircare brand. They say for the next year, we only want you to use our h…”

“220 brands last year put at least a dollar through.”

“On average, they're paying 1500 a month. So 18 K a year is, is the kind of median price point.”

“Just south of a million dollars, but that's not, we, that's not actually how we monetize. We don't take a cut of that at all. Yep, so annual SaaS licenses directly with the brands, and we don't take a cut of anything that they do on top of that.”

“You don't have a brand when you're zero MRR. Like, you can do outrageous things with zero consequence, as far as I can tell. Like, The worst thing that happens is you just start over and everyone forgot what you were doing in the first place.”

“That would be the dream, but the reality is that there's too much competition out here with the brands, and they want to be guaranteed a payment, and if we're not gonna do it, another brand will.”