Nicholas de Rosen

1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

13statements → 7claims → 0claims resolved → 3.85/5average certainty → 1.38/5average debate potential →

7 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 1 opinion · 5 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 0 are resolved, and 7 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Nicholas argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Nicholas de Rosen on measured tape to publish a rate. This says nothing about how they speak.

What they said13 Episodes1

Everything Nicholas de Rosen said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

De Rosen: Brands Miss 70% of Online Engagement Opportunities

“When two, three years ago, when we analyzed data from our around 1000 customers, we noticed that around 70% of the engagement opportunities were missed by brands.”

Nicholas de Rosen Dec 3, 2019 ▶ 7:02 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Opinion

De Rosen: Pure Live Chat Software Companies Cannot Survive

“Today, if you are just live chat software, you have no chance of surviving.”

Nicholas de Rosen Dec 3, 2019 ▶ 8:19 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Prediction Not checkable as stated

iAdvize targets reaching $50 million ARR by end of 2020

“And the objective is to be at around fifty million of ARR by end of 2020.”

Nicholas de Rosen Dec 3, 2019 ▶ 10:31 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Assertion Not checkable as stated

iAdvize operates at an 18-month CAC payback period in the US

“In the U S again, it's a lot of still based on certain assumptions, but we are looking at A year and a half to get to get back the investment.”

Nicholas de Rosen Dec 3, 2019 ▶ 12:50 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Disclosure

iAdvize Targets US Enterprise Contracts of $50k to $1M Annually

“But now in the U S we are targeting companies that are paying between 50 K and one million per year.”

Nicholas de Rosen Dec 3, 2019 ▶ 3:25 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Disclosure

iAdvize Targets $1M in New US Bookings for Its First Year

“US this year, so this is the first year officially in the US, we are targeting a million dollars of new booking.”

Nicholas de Rosen Dec 3, 2019 ▶ 3:42 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Assertion Not checkable as stated

iAdvize's ARR is currently between $10 million and $20 million

“Without going too much into the details, because some of that information we do keep it confidential, but we are in between 10 and 20.”

Nicholas de Rosen Dec 3, 2019 ▶ 10:48 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Assertion Not checkable as stated

iAdvize generates most revenue from post-pilot upselling

“Most of the revenue is actually coming from the upsell that we can get after the after the pilot is validated.”

Nicholas de Rosen Dec 3, 2019 ▶ 15:07 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Assertion Not checkable as stated

iAdvize achieves up to 10x revenue expansion on European accounts

“I think it's some customers we were able to multiply by 10 the revenue generated with them.”

Nicholas de Rosen Dec 3, 2019 ▶ 15:36 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Disclosure

Early European Customers at iAdvize Pay $100 to $200 Monthly

“In Europe, like all companies all startups, you start off with a lot of customers that don't pay much. And then as you go, you try to target bigger and bigger customers, right? So there is a bunch of customers that we signed up in the first years of the compan…”

Nicholas de Rosen Dec 3, 2019 ▶ 3:03 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Assertion Not checkable as stated

de Rosen: iAdvize Has Around 1,500 Customers

“We have around 1500 customers.”

Nicholas de Rosen Dec 3, 2019 ▶ 4:20 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Disclosure

De Rosen: iAdvize Has Raised $60 Million in Total Capital

“No, total of a sixty million.”

Nicholas de Rosen Dec 3, 2019 ▶ 9:16 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Disclosure

iAdvize targets around 10% annual revenue churn in the US

“I could say that the plan is to be around 10% of that's 10% of churn of yearly churn. That is of revenue.”

Nicholas de Rosen Dec 3, 2019 ▶ 14:29 1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV American Customers

Appearances (1)

Episode	Date	Speaking time
1592 Why This $12m ARR Company Had To Pivot Away From Just Live Chat, Rely on $100k+ ACV A	Dec 3, 2019	9m

Nicholas de Rosen

The record, in short

How they sound: not measured why? →

Appearances (1)

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