Michael Johnson

1 appearance on the record.

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Michael Johnston founded Notablist, a competitive intelligence search engine that indexed email marketing campaigns. Before launching Notablist, he spent a decade working on Wall Street and served as Vice President of Technology at broadcast monitoring firm Critical Mention.

10statements → 4claims → 0claims resolved → 3.8/5average certainty → 1.2/5average debate potential →

4 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 1 insight · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 0 are resolved, and 4 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Michael argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Michael Johnson on measured tape to publish a rate. This says nothing about how they speak.

What they said10 Episodes1

Everything Michael Johnson said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated

Johnson's data shows SparkPost edged out SendGrid among migrating Mandrill users

“Well, we took a look at it, and we saw that they'd, they'd gone to a combination of SparkPost, SendGrid, Mailgun, and to a lesser extent Amazon S, S-Tree, or SES. And for the most part, it looks like SparkPost, one, they edged out SendGrid by just a little bit…”

Michael Johnson Jul 3, 2018 ▶ 11:44 1074 I left Wall Street trenches to do Email Business Intelligence

Insight

NotableList analyzes actual emails instead of scraping webpages to identify tech stacks

“They're looking at web pages to see, you know, so if you want to know what someone's using in their email, obviously you want to look at the emails, not their web pages. And that's the key difference between what we do and say what a built with us or data nice…”

Michael Johnson Jul 3, 2018 ▶ 14:49 1074 I left Wall Street trenches to do Email Business Intelligence

Disclosure

Johnson: NotableList salesperson is commission-only, but most sales came from network

“It's strictly commission. Our frankly, but frankly, most of our sales have not come through the sales salesperson himself, unless you count me. Most of the sales have come through through, through network marketing”

Michael Johnson Jul 3, 2018 ▶ 6:20 1074 I left Wall Street trenches to do Email Business Intelligence

Assertion Not checkable as stated

Johnson: NotableList achieves a 100% initial customer renewal rate

“Actually our first renewals have started coming in and so far we've had a perfect renewal rate.”

Michael Johnson Jul 3, 2018 ▶ 9:28 1074 I left Wall Street trenches to do Email Business Intelligence

Disclosure

Johnson: Invested Over $400K Into NotableList in Cash and Sweat Equity

“I think I've put more than that into it, frankly, between, you know, cash and giving up giving up hours.”

Michael Johnson Jul 3, 2018 ▶ 12:28 1074 I left Wall Street trenches to do Email Business Intelligence

Assertion Not checkable as stated

Johnson: NotableList Covers About 500,000 Brands Worldwide

“Right now, we cover about 500,000 brands around the world.”

Michael Johnson Jul 3, 2018 ▶ 1:42 1074 I left Wall Street trenches to do Email Business Intelligence

Disclosure

Johnson: NotableList charges $7,500 per single seat with multi-user discounts

“At present, yeah. Well, it's obviously multiple users. We work out discounts, but that's the single seat license price.”

Michael Johnson Jul 3, 2018 ▶ 3:07 1074 I left Wall Street trenches to do Email Business Intelligence

Disclosure

Johnson: NotableList operates with a three-person team

“Right now we are three. Myself, my co-founder, and a part-time salesperson who lives out in the West Coast.”

Michael Johnson Jul 3, 2018 ▶ 4:37 1074 I left Wall Street trenches to do Email Business Intelligence

Assertion Not checkable as stated

Johnson: NotableList reaches 20 customers across SaaS and consulting

“At present, we're at 20 customers. Most of those are annual customers. A few of them are consulting customers because we, in addition to our platform, we do custom consulting for people who are looking to use our data in interesting ways that maybe we haven't …”

Michael Johnson Jul 3, 2018 ▶ 5:34 1074 I left Wall Street trenches to do Email Business Intelligence

Disclosure

Johnson: NotableList was funded entirely from personal savings and consulting income

“We funded it from you know, basically, you know, my bank account and basically giving up all the consulting income that I was making and just plows into the business.”

Michael Johnson Jul 3, 2018 ▶ 8:00 1074 I left Wall Street trenches to do Email Business Intelligence

Appearances (1)

Episode	Date	Speaking time
1074 I left Wall Street trenches to do Email Business Intelligence	Jul 3, 2018	9m

Michael Johnson

The record, in short

How they sound: not measured why? →

Appearances (1)

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