Michael Johnson, founder of NotableList, discusses customer retention and churn dynamics for his bootstrapped email intelligence SaaS with Nathan Latka.
Assertion Not checkable as stated
Johnson's data shows SparkPost edged out SendGrid among migrating Mandrill users
“Well, we took a look at it, and we saw that they'd, they'd gone to a combination of SparkPost, SendGrid, Mailgun, and to a lesser extent Amazon S, S-Tree, or SES. And for the most part, it looks like SparkPost, one, they edged out SendGrid by just a little bit…”
Insight
NotableList analyzes actual emails instead of scraping webpages to identify tech stacks
“They're looking at web pages to see, you know, so if you want to know what someone's using in their email, obviously you want to look at the emails, not their web pages. And that's the key difference between what we do and say what a built with us or data nice…”
Disclosure
Johnson: NotableList salesperson is commission-only, but most sales came from network
“It's strictly commission. Our frankly, but frankly, most of our sales have not come through the sales salesperson himself, unless you count me. Most of the sales have come through through, through network marketing”
Disclosure
Johnson: Invested Over $400K Into NotableList in Cash and Sweat Equity
“I think I've put more than that into it, frankly, between, you know, cash and giving up giving up hours.”
Assertion Not checkable as stated
Johnson: NotableList Covers About 500,000 Brands Worldwide
“Right now, we cover about 500,000 brands around the world.”
Disclosure
Johnson: NotableList charges $7,500 per single seat with multi-user discounts
“At present, yeah. Well, it's obviously multiple users. We work out discounts, but that's the single seat license price.”