Disclosure certainty 3/5 debate potential 1/5

Johnson: Invested Over $400K Into NotableList in Cash and Sweat Equity

Michael Johnson · 1074 I left Wall Street trenches to do Email Business Intelligence · Jul 3, 2018 · at 12:28

NotableList founder Michael Johnson explains to Nathan Latka why he would reject a hypothetical $400,000 acquisition offer.

0:00 / 0:05exact quote · 5.8s
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“I think I've put more than that into it, frankly, between, you know, cash and giving up giving up hours.”

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More from Michael Johnson

Assertion Not checkable as stated
Johnson's data shows SparkPost edged out SendGrid among migrating Mandrill users
“Well, we took a look at it, and we saw that they'd, they'd gone to a combination of SparkPost, SendGrid, Mailgun, and to a lesser extent Amazon S, S-Tree, or SES. And for the most part, it looks like SparkPost, one, they edged out SendGrid by just a little bit…”
Michael Johnson Jul 3, 2018 ▶ 11:44 1074 I left Wall Street trenches to do Email Business Intelligence
Insight
NotableList analyzes actual emails instead of scraping webpages to identify tech stacks
“They're looking at web pages to see, you know, so if you want to know what someone's using in their email, obviously you want to look at the emails, not their web pages. And that's the key difference between what we do and say what a built with us or data nice…”
Michael Johnson Jul 3, 2018 ▶ 14:49 1074 I left Wall Street trenches to do Email Business Intelligence
Disclosure
Johnson: NotableList salesperson is commission-only, but most sales came from network
“It's strictly commission. Our frankly, but frankly, most of our sales have not come through the sales salesperson himself, unless you count me. Most of the sales have come through through, through network marketing”
Michael Johnson Jul 3, 2018 ▶ 6:20 1074 I left Wall Street trenches to do Email Business Intelligence
Assertion Not checkable as stated
Johnson: NotableList achieves a 100% initial customer renewal rate
“Actually our first renewals have started coming in and so far we've had a perfect renewal rate.”
Michael Johnson Jul 3, 2018 ▶ 9:28 1074 I left Wall Street trenches to do Email Business Intelligence
Assertion Not checkable as stated
Johnson: NotableList Covers About 500,000 Brands Worldwide
“Right now, we cover about 500,000 brands around the world.”
Michael Johnson Jul 3, 2018 ▶ 1:42 1074 I left Wall Street trenches to do Email Business Intelligence
Disclosure
Johnson: NotableList charges $7,500 per single seat with multi-user discounts
“At present, yeah. Well, it's obviously multiple users. We work out discounts, but that's the single seat license price.”
Michael Johnson Jul 3, 2018 ▶ 3:07 1074 I left Wall Street trenches to do Email Business Intelligence
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