Assertion Not checkable as stated
Nielsen and Millward Brown rely on pre-automation recall testing
“So Nielsen and Milward Brown and some of these other copy testing outfits are really pre-automation guys. And so, Our fundamental difference was on the technology and the normative data and all of the competitive assets. Nielsen measures more on a recall basis…”
Insight
Daboll: Ad effectiveness can only be understood by benchmarking against all ads
“Our philosophy is you only know if an ad's good if you know how good every ad is good because we're all being bombarded with ads every day.”
Assertion Not checkable as stated
Ace Metrix cuts ad testing turnaround from six weeks to 24 hours
“We build a technology solution that basically grabs every ad that airs, tests it, put it in syndicated database in 24 hours as opposed to the four to six weeks it used to take.”
Assertion Not checkable as stated
Daboll: Ace Metrix holds the world's largest scored ad database
“We have, like, the largest ad database in the world now.”
Insight
Daboll: Digital video advertising will be won by fewer, higher-quality creatives
“So the question is, what's going to win in this battle is going to be fewer and better.”
Assertion Not checkable as stated
Daboll: Traditional advertising agency groups are seeing sharp cutbacks
“And if you see like some of the agency Martin Sorrell, for example, and other agency groups are seeing really sharp cutbacks in, in the traditional agency model.”
Opinion
Daboll: Big brands are consolidating ad spend into Google and Facebook
“The other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff. They just want to deal with like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.”
Disclosure
Daboll: Ace Metrix has raised about $20 million in venture funding
“We've made raised about twenty million.”
Assertion Not checkable as stated
Daboll: Ace Metrix Is Profitable and Making Money
“We're actually making money now, so, so.”
Assertion Not checkable as stated
Ace Metrix maintains gross margins over 80 percent despite client services
“It drives it down a little, but still over 80.”
Assertion Not checkable as stated
Daboll: Ace Metrix Has 95 to 100 Top Advertisers on Platform
“We've got 95 to a hundred top advertisers on the platform, you know, banging on it every day.”
Disclosure
Ace Metrix has surpassed $1 million in monthly revenue
“Well, yeah, we've broken that.”
Disclosure
Ace Metrix is growing revenue 20 to 30 percent year-over-year
“You know, we're growing at about around 20, you know, around 20 to 20 to 30”
Assertion Not checkable as stated
Ace Metrix achieves 90 percent customer retention and 10 percent churn
“We budget around 85% retention, and so we usually beat that, but it's around 90% retention, 10% churn, and”
