The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 14 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Nielsen and Millward Brown rely on pre-automation recall testing
“So Nielsen and Milward Brown and some of these other copy testing outfits are really pre-automation guys. And so, Our fundamental difference was on the technology and the normative data and all of the competitive assets. Nielsen measures more on a recall basis…”
Daboll: Ad effectiveness can only be understood by benchmarking against all ads
“Our philosophy is you only know if an ad's good if you know how good every ad is good because we're all being bombarded with ads every day.”
Ace Metrix cuts ad testing turnaround from six weeks to 24 hours
“We build a technology solution that basically grabs every ad that airs, tests it, put it in syndicated database in 24 hours as opposed to the four to six weeks it used to take.”
Daboll: Ace Metrix holds the world's largest scored ad database
“We have, like, the largest ad database in the world now.”
Daboll: Digital video advertising will be won by fewer, higher-quality creatives
“So the question is, what's going to win in this battle is going to be fewer and better.”
Daboll: Traditional advertising agency groups are seeing sharp cutbacks
“And if you see like some of the agency Martin Sorrell, for example, and other agency groups are seeing really sharp cutbacks in, in the traditional agency model.”
Daboll: Big brands are consolidating ad spend into Google and Facebook
“The other thing is you've got some consolidation where, where a lot of the big brands are sick of the ad tech stuff. They just want to deal with like a Google or a Facebook or, you know, a big vendor and concentrate their spend there.”
Daboll: Ace Metrix has raised about $20 million in venture funding
“We've made raised about twenty million.”
Ace Metrix maintains gross margins over 80 percent despite client services
“It drives it down a little, but still over 80.”
Daboll: Ace Metrix Has 95 to 100 Top Advertisers on Platform
“We've got 95 to a hundred top advertisers on the platform, you know, banging on it every day.”