Ace Metrix is growing revenue 20 to 30 percent year-over-year
Peter Daboll · 1017 The New Nielsen? $12m in Revenue Says, Maybe! · May 7, 2018 · at 15:03
Peter Daboll, CEO of ad analytics platform Ace Metrix, shares the company's annual growth rate with host Nathan Latka.
0:00 / 0:06exact quote · 6.5s
720p mp4 · rendered on demand · StarZero watermark
“You know, we're growing at about around 20, you know, around 20 to 20 to 30”
quote is from the automated transcript, cleaned for reading: filler sounds and stutters are removed, nothing is rephrased. names can be misheard (the analysis reads context, assessments check outside sources). how →
More from Peter Daboll
Nielsen and Millward Brown rely on pre-automation recall testing
“So Nielsen and Milward Brown and some of these other copy testing outfits are really pre-automation guys. And so, Our fundamental difference was on the technology and the normative data and all of the competitive assets. Nielsen measures more on a recall basis…”
Daboll: Ad effectiveness can only be understood by benchmarking against all ads
“Our philosophy is you only know if an ad's good if you know how good every ad is good because we're all being bombarded with ads every day.”
Ace Metrix cuts ad testing turnaround from six weeks to 24 hours
“We build a technology solution that basically grabs every ad that airs, tests it, put it in syndicated database in 24 hours as opposed to the four to six weeks it used to take.”
Daboll: Ace Metrix holds the world's largest scored ad database
“We have, like, the largest ad database in the world now.”