Gagnon: Most publishers and brands cannot afford in-house adtech development
Michel Gagnon · 1104 $3m+ Adtech CEO on Threats from Cypto, Ad Management going in House · Aug 2, 2018 · at 8:04
Michel Gagnon, CEO of adtech company plista, argues that building adtech stacks in-house is not viable for most publishers.
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“I think the reason you will see a consolidation, but you still have a lot of specialization in terms of, you know, being able to develop top-notch, state-of-the-art technology, and I do not think that the majority of publishers can afford, you know, to develop that themselves. The same thing for brands. You know, this is not necessarily their core business, especially for publishers.”
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