publishers

“What we found is about 20% of publishers are finding programs from the retailers.”

“Over the past year or so, we've paid about 20,000 different publishers.”

“So it's usually about 20% of the book is when that triggers the payment.”

“The main type these days is we will pay by the read of the book. So this way it, from their perspective, it more or less looks like a sale. So just like they're selling the book, we'll pay them anytime the user reads the book.”

“You know, the problem with publishers is they're very romantic about what they make. GE just wants to survive or win.”

“80% of our business happens here. 80% of the traffic for a publisher happens here on the phone.”

“If you are now also a publisher, if you're also running a media business, you would actually measure yourself. And it's obviously a conflict of interest, which you cannot go with.”

“And I would say the big ones all have a focus on getting branded content money.”

“I think the reason you will see a consolidation, but you still have a lot of specialization in terms of, you know, being able to develop top-notch, state-of-the-art technology, and I do not think that the majority of publishers can afford, you know, to develop…”

“About like, 70% of those relationships that we have with those publishers are exclusive. So there is no way to get the buying signals anywhere else other than through Bombora.”

“So they'll start you at 10%. And then once you kind of prove that you can make them more money, then they'll expand you more and more.”

“If you have a small advance under 50 K, no one works hard to promote you because if it flops, no one loses their job. It's more than a 200 K advance. Somebody's getting fired.”