Gagnon: Major Publishers Are Prioritizing Branded Content Revenue
Michel Gagnon · 1104 $3m+ Adtech CEO on Threats from Cypto, Ad Management going in House · Aug 2, 2018 · at 12:41
Michel Gagnon, CEO of adtech platform plista, discusses emerging monetization strategies publishers are adopting beyond programmatic advertising and subscriptions.
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“And I would say the big ones all have a focus on getting branded content money.”
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