Gagnon: Fragmented adtech value chain is unsustainable and will face consolidation
Michel Gagnon · 1104 $3m+ Adtech CEO on Threats from Cypto, Ad Management going in House · Aug 2, 2018 · at 7:06
Michel Gagnon, CEO of adtech company plista, discusses industry fragmentation and middleman fees with host Nathan Latka.
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“If you look at the ad tech and or the advertising world at the moment, it's still very fragmented as an industry. And I think there are too many players. And this is like the former consultant who's talking. I don't think it's, you know, keeping the same number of players is not sustainable. Doesn't make sense. There are too many people in the value chain. So I think we will see a consolidation.”
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