ad tech

also referred to as: adtech

7 statements across 6 episodes · 0 bullish · 2 bearish · 6 people on the record · first statement Jun 21, 2016 by Nicholas Haas · across every show →

Everything said about ad tech, oldest first

Jun 21, 2016 neutral
Insight
Non-SaaS ad tech valuations rely on contract count and duration
“If we don't do a SAS model is they would value us by the number of contracts we get in the length of time. So if we could get a company to say, commit to a two year contract where they'd spend extra year, that would be material to valuations.”
Nicholas Haas Jun 21, 2016 ▶ 9:30 EP 309: Ad Tech Company Hits $500k in 2015 Revenue with 26 Year Old At Helm
Jun 6, 2018 neutral
Insight
Buchanan: Marketing is shifting from ad tech to owned media assets
“What is happening, which is an evolution from, you know, the ad tech world and the traditional media agency world to much more marketing tech and own media assets and businesses trying to control the destiny with the customers much more directly.”
Bruce Buchanan Jun 6, 2018 ▶ 16:32 1047 Rokt CEO: Why We Acquired CalReply for $15m on $1-2m in ARR
Jun 20, 2018
Insight
Berry: Ad tech valuations are generally based on net revenue multiples
“Well, you know, for us an ad tech company will generally be on a net revenue. So you were kind of asking about gross versus net. So gross being the total advertiser billings net being what we make after we pay the amount of publishers before, before an SG and …”
Eric Berry Jun 20, 2018 ▶ 10:31 1061 We serve 2b impressions a day including MSN homepage
Aug 2, 2018 neutral
Prediction Not checkable as stated
Gagnon: Fragmented adtech value chain is unsustainable and will face consolidation
“If you look at the ad tech and or the advertising world at the moment, it's still very fragmented as an industry. And I think there are too many players. And this is like the former consultant who's talking. I don't think it's, you know, keeping the same numbe…”
Michel Gagnon Aug 2, 2018 ▶ 7:06 1104 $3m+ Adtech CEO on Threats from Cypto, Ad Management going in House
Aug 2, 2018 negative
Opinion
Gagnon: Most publishers and brands cannot afford in-house adtech development
“I think the reason you will see a consolidation, but you still have a lot of specialization in terms of, you know, being able to develop top-notch, state-of-the-art technology, and I do not think that the majority of publishers can afford, you know, to develop…”
Michel Gagnon Aug 2, 2018 ▶ 8:04 1104 $3m+ Adtech CEO on Threats from Cypto, Ad Management going in House
Aug 12, 2018 neutral
Insight
Growing adtech startups trade at 6-7x net and 2-2.5x gross revenue
“I think what we see in the market is about six, seven X on net revenue and about, you know, two, two and a half on gross. If there's real, Growth and into the company.”
Oren Harnevo Aug 12, 2018 ▶ 13:46 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Jul 12, 2023 negative
Assertion Not checkable as stated
Jain: Digital ad tech suffers from $200 billion in acquisition waste
“In ad tech, actually, there's a lot of, there's two hundred billion dollars of waste, you know, in reacquisition and wrong acquisition.”
Rajesh Jain Jul 12, 2023 ▶ 15:47 Startup to $100Mn Proficorn: Building an enduring, bootstrapped, profitable and valuable SaaS business
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