ad tech
also referred to as: adtech
7 statements across 6 episodes · 0 bullish · 2 bearish · 6 people on the record · first statement Jun 21, 2016 by Nicholas Haas · across every show →
Everything said about ad tech, oldest first
Jun 21, 2016 neutral
Non-SaaS ad tech valuations rely on contract count and duration
“If we don't do a SAS model is they would value us by the number of contracts we get in the length of time. So if we could get a company to say, commit to a two year contract where they'd spend extra year, that would be material to valuations.”
Jun 6, 2018 neutral
Buchanan: Marketing is shifting from ad tech to owned media assets
“What is happening, which is an evolution from, you know, the ad tech world and the traditional media agency world to much more marketing tech and own media assets and businesses trying to control the destiny with the customers much more directly.”
Jun 20, 2018
Berry: Ad tech valuations are generally based on net revenue multiples
“Well, you know, for us an ad tech company will generally be on a net revenue. So you were kind of asking about gross versus net. So gross being the total advertiser billings net being what we make after we pay the amount of publishers before, before an SG and …”
Aug 2, 2018 neutral
Gagnon: Fragmented adtech value chain is unsustainable and will face consolidation
“If you look at the ad tech and or the advertising world at the moment, it's still very fragmented as an industry. And I think there are too many players. And this is like the former consultant who's talking. I don't think it's, you know, keeping the same numbe…”
Aug 2, 2018 negative
Gagnon: Most publishers and brands cannot afford in-house adtech development
“I think the reason you will see a consolidation, but you still have a lot of specialization in terms of, you know, being able to develop top-notch, state-of-the-art technology, and I do not think that the majority of publishers can afford, you know, to develop…”
Aug 12, 2018 neutral