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Oren Harnevo

Co-founder & CEO, HelloCity · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutivehellocity.com ↗

Oren Harnevo is the co-founder and former CEO of Eyeview, a venture-backed personalized video advertising platform. He later co-founded the conversational retail software startup Feel and the local discovery app HelloCity.

12statements → 7claims → 2claims resolved → 3.67/5average certainty → 1.42/5average debate potential →

1 supported 1 partly supported 0 contradicted 5 not checkable as stated how the 7 claims stand · each chip opens the sources

1 prediction · 6 assertions · 1 insight · 4 disclosures · every statement was checked. The prediction and assertions are the 7 claims: statements the public record can support or contradict. 2 are resolved, and 5 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Oren argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported
Eyeview pivoted to adtech because on-site video personalization lacked revenue potential
“In the beginning we went to clients like eBay and said, Hey, why don't we make a video for every type of a product you have? So we sold this personalization in their website. But then we realized there's not a lot of money there, and actually our clients said,…”
Oren Harnevo Aug 12, 2018 ▶ 10:15 1114 Personalized Video Adtech Company Hits $60m TTM Revenues

Expressed certainty vs assessment result

none yet certainty 1
none yet certainty 2
50% certainty 3
100% certainty 4
none yet certainty 5

weighted support: a fully supported claim counts one, a partly supported claim counts half. Each filled bar is clickable and opens exactly those claims; "none yet" means nothing said at that certainty level has resolved yet

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Oren Harnevo on measured tape to publish a rate. This says nothing about how they speak.

Everything Oren Harnevo said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Assertion Not checkable as stated
Eyeview claims to generate $3 to $5 per ad dollar spent
“So you pay us a buck, we show you three, four, five bucks back in sales.”
Oren Harnevo Aug 12, 2018 ▶ 6:31 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Assertion Not checkable as stated
Transparent ad tech fees standardly range from 10% to 20%
“When it's more transparent, then the industry standard is anywhere between 10 to 20%.”
Oren Harnevo Aug 12, 2018 ▶ 8:16 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Disclosure
Eyeview absorbs campaign costs until guaranteed ad performance targets are met
“We take the hit if we don't make the performance and we'll guarantee a performance and keep on running until we get them the results.”
Oren Harnevo Aug 12, 2018 ▶ 8:50 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Assertion Partly supported
Criteo valuation multiples fell from 2.5x to 1.8x gross revenue
“Well, top line, if you look at Criteo, they're public, and they're sort of a similar guaranteed performance like us, public company, they're running at about two and a half X. Well, they were running about two and a half X multiple on gross. I think now it's d…”
Oren Harnevo Aug 12, 2018 ▶ 12:09 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Insight
Growing adtech startups trade at 6-7x net and 2-2.5x gross revenue
“I think what we see in the market is about six, seven X on net revenue and about, you know, two, two and a half on gross. If there's real, Growth and into the company.”
Oren Harnevo Aug 12, 2018 ▶ 13:46 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Assertion Not checkable as stated
Eyeview grew revenue from $200k to $40M in four years
“They do four years growth, and I think we grew from like, you know, 200,000 to like forty million in Kind of four or five years, so that's hence the growth.”
Oren Harnevo Aug 12, 2018 ▶ 2:21 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Assertion Not checkable as stated
Eyeview reached approximately $80M in revenue by 2018
“We're about double that now.”
Oren Harnevo Aug 12, 2018 ▶ 2:47 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Disclosure
Eyeview generates hundreds of thousands of tailored video ad permutations
“We took all the product lists, all their stores, and instead of having this one TV ad goes to the whole country, we'll create hundreds of thousands of different variables ads.”
Oren Harnevo Aug 12, 2018 ▶ 3:34 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Disclosure
Eyeview clients spend $300k to $800k annually on average
“300,000 to 800,000, kind of a wide gap. Depending on the size of the clients. These are ad budgets, so they're quite large.”
Oren Harnevo Aug 12, 2018 ▶ 5:22 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Disclosure
Eyeview raised approximately $60M in venture funding
“Yeah, no, we raised about sixty million.”
Oren Harnevo Aug 12, 2018 ▶ 11:00 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Prediction Not checkable as stated
Eyeview aimed to achieve profitability by 2019
“We want to be profitable by next year, which is a really important place in our business.”
Oren Harnevo Aug 12, 2018 ▶ 15:51 1114 Personalized Video Adtech Company Hits $60m TTM Revenues
Assertion Supported
Eyeview pivoted to adtech because on-site video personalization lacked revenue potential
“In the beginning we went to clients like eBay and said, Hey, why don't we make a video for every type of a product you have? So we sold this personalization in their website. But then we realized there's not a lot of money there, and actually our clients said,…”
Oren Harnevo Aug 12, 2018 ▶ 10:15 1114 Personalized Video Adtech Company Hits $60m TTM Revenues

Appearances (1)

EpisodeDateSpeaking time
1114 Personalized Video Adtech Company Hits $60m TTM Revenues Aug 12, 2018 9m
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