Eyeview absorbs campaign costs until guaranteed ad performance targets are met
Oren Harnevo · 1114 Personalized Video Adtech Company Hits $60m TTM Revenues · Aug 12, 2018 · at 8:50
Oren Harnevo, CEO of Eyeview, explains to Nathan Latka why Eyeview charges bundled, non-transparent fees by taking on performance risk for advertisers.
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“We take the hit if we don't make the performance and we'll guarantee a performance and keep on running until we get them the results.”
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