Eyeview pivoted to adtech because on-site video personalization lacked revenue potential
Oren Harnevo · 1114 Personalized Video Adtech Company Hits $60m TTM Revenues · Aug 12, 2018 · at 10:15
Oren Harnevo, founder and CEO of Eyeview, explains the company's early business model and why they pivoted from publisher website video customization to digital video advertising.
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“In the beginning we went to clients like eBay and said, Hey, why don't we make a video for every type of a product you have? So we sold this personalization in their website. But then we realized there's not a lot of money there, and actually our clients said, listen, if you're doing all this great personalization, we're spending a lot more money in, in ads that we, you know, that we drive on TV and digital. So we kind of pivoted the business in the U.S., in New York”
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