Eric Berry

Co-Founder and Managing Partner, Averin Capital · 1 appearance on the record.

computed by AI from the episodes · how this works → · full disclaimer →

founderexecutiveinvestor@ezberry ↗ericzberry.com ↗

In 2012, he co-founded the programmatic advertising technology platform TripleLift and led it as CEO until selling a majority stake to Vista Equity Partners for $1.4 billion. Today, he focuses on healthcare and life sciences technology investments through his firm, Averin Capital.

11statements → 4claims → 1claims resolved → 3.82/5average certainty → 1.55/5average debate potential →

1 supported 0 partly supported 0 contradicted 3 not checkable as stated how the 4 claims stand · each chip opens the sources

4 assertions · 2 insights · 5 disclosures · every statement was checked. The predictions and assertions are the 4 claims: statements the public record can support or contradict. 1 is resolved, and 3 name no date, number or outcome precise enough to check. Everything else (opinions, insights, what ifs, disclosures) can never be settled by the record, so it carries no assessment.

The record, in short

What the tape says about how Eric argues and how the claims held up. Everything they said, and everything said about them, is in the tabs below.

Their most notable supported claim

Assertion Supported

Berry: Digital ad exchange take-rate fee margins are in low double digits

“In digital, you'll see slightly higher. They'll be in the low double digits.”

Eric Berry Jun 20, 2018 ▶ 7:14 1061 We serve 2b impressions a day including MSN homepage

How they sound: not measured why? →

We measure speaking style by listening to the audio itself, and a fair number needs at least 2,000 words from one person on tape we have measured. There is too little of Eric Berry on measured tape to publish a rate. This says nothing about how they speak.

What they said11 Episodes1

Everything Eric Berry said on Top Founders that made the record, most notable first. Filter by type, assessment or year in the ledger →

Insight

Berry: Financial fortune is determinative in whether someone can be an entrepreneur

“There's an increasing amount of literature about how being fortunate from a financial perspective is really determinative in terms of whether or not someone can be an entrepreneur, and I would buy that a hundred percent.”

Eric Berry Jun 20, 2018 ▶ 15:57 1061 We serve 2b impressions a day including MSN homepage

Assertion Not checkable as stated

Berry: MSN testing proved native ads outperform traditional display

“We were able to make a really strong case that native will outperform traditional display and it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities.”

Eric Berry Jun 20, 2018 ▶ 3:33 1061 We serve 2b impressions a day including MSN homepage

Disclosure

Berry: TripleLift did just under $100M revenue in 2017 and was profitable

“The company did just under a hundred million last year. In revenue, we were profitable.”

Eric Berry Jun 20, 2018 ▶ 6:00 1061 We serve 2b impressions a day including MSN homepage

Assertion Supported

Berry: Digital ad exchange take-rate fee margins are in low double digits

“In digital, you'll see slightly higher. They'll be in the low double digits.”

Eric Berry Jun 20, 2018 ▶ 7:14 1061 We serve 2b impressions a day including MSN homepage

Disclosure

TripleLift accepted a lower valuation to keep deal terms and board clean.

“So we took less than we could have, and we also took it at a lower evaluation than we could have because we wanted to keep the terms as simple as we could. So we have a very clean cap table, very clean terms. And a very straightforward board relationship.”

Eric Berry Jun 20, 2018 ▶ 8:42 1061 We serve 2b impressions a day including MSN homepage

Insight

Berry: Ad tech valuations are generally based on net revenue multiples

“Well, you know, for us an ad tech company will generally be on a net revenue. So you were kind of asking about gross versus net. So gross being the total advertiser billings net being what we make after we pay the amount of publishers before, before an SG and …”

Eric Berry Jun 20, 2018 ▶ 10:31 1061 We serve 2b impressions a day including MSN homepage

Assertion Not checkable as stated

Berry: TripleLift serves over two billion ad impressions daily

“We serve over two billion ad impressions a day.”

Eric Berry Jun 20, 2018 ▶ 2:25 1061 We serve 2b impressions a day including MSN homepage

Disclosure

Berry: Two-thirds of TripleLift's revenue comes from programmatic business

“Probably about two thirds of that came through the programmatic business. Most of the rest came from the PMP business. And then. Oh, I'm sorry. Private marketplace. And then a relatively small percent came through the ad server”

Eric Berry Jun 20, 2018 ▶ 6:05 1061 We serve 2b impressions a day including MSN homepage

Disclosure

Berry: TripleLift generated roughly $50M in revenue in 2016

“2016. We did about half of that.”

Eric Berry Jun 20, 2018 ▶ 6:32 1061 We serve 2b impressions a day including MSN homepage

Disclosure

Berry: TripleLift sold around 15% equity in 2015 round

“Around that, yeah.”

Eric Berry Jun 20, 2018 ▶ 10:22 1061 We serve 2b impressions a day including MSN homepage

Assertion Not checkable as stated

TripleLift received an acquisition offer concurrently with every single fundraising round.

“Every single time that we've had a round of financing we've had an acquisition offer at the same exact time”

Eric Berry Jun 20, 2018 ▶ 13:24 1061 We serve 2b impressions a day including MSN homepage

Appearances (1)

Episode	Date	Speaking time
1061 We serve 2b impressions a day including MSN homepage	Jun 20, 2018	10m

Eric Berry

The record, in short

Their most notable supported claim

How they sound: not measured why? →

Appearances (1)

Turn any episode into a week of clips.