The Ledger
Every statement that passed quotation and attribution checks. Mix any filter with any other: certainty 1/5, debate potential 5/5, or both at once.
why aren't all 11 resolved? a statement only gets an assessment when the public record can support or contradict it. opinions and what-ifs never can, and 0 checkable ones are still open, waiting for their date. predictions held up or didn't; assertions are supported or contradicted. on every card: ▮▮▮▮▮ certainty · ▮▮▮▮▮ debate potential. speakers are clickable
Berry: Financial fortune is determinative in whether someone can be an entrepreneur
“There's an increasing amount of literature about how being fortunate from a financial perspective is really determinative in terms of whether or not someone can be an entrepreneur, and I would buy that a hundred percent.”
Berry: MSN testing proved native ads outperform traditional display
“We were able to make a really strong case that native will outperform traditional display and it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities.”
Berry: TripleLift did just under $100M revenue in 2017 and was profitable
“The company did just under a hundred million last year. In revenue, we were profitable.”
Berry: Digital ad exchange take-rate fee margins are in low double digits
“In digital, you'll see slightly higher. They'll be in the low double digits.”
TripleLift accepted a lower valuation to keep deal terms and board clean.
“So we took less than we could have, and we also took it at a lower evaluation than we could have because we wanted to keep the terms as simple as we could. So we have a very clean cap table, very clean terms. And a very straightforward board relationship.”
Berry: Ad tech valuations are generally based on net revenue multiples
“Well, you know, for us an ad tech company will generally be on a net revenue. So you were kind of asking about gross versus net. So gross being the total advertiser billings net being what we make after we pay the amount of publishers before, before an SG and …”
Berry: TripleLift serves over two billion ad impressions daily
“We serve over two billion ad impressions a day.”
Berry: Two-thirds of TripleLift's revenue comes from programmatic business
“Probably about two thirds of that came through the programmatic business. Most of the rest came from the PMP business. And then. Oh, I'm sorry. Private marketplace. And then a relatively small percent came through the ad server”