Berry: MSN testing proved native ads outperform traditional display
Eric Berry · 1061 We serve 2b impressions a day including MSN homepage · Jun 20, 2018 · at 3:33
TripleLift CEO Eric Berry explains how the ad tech company won a placement deal on the MSN homepage after years of testing.
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“We were able to make a really strong case that native will outperform traditional display and it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities.”
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