native advertising

2 statements across 2 episodes · 2 bullish · 0 bearish · 2 people on the record · first statement Jan 19, 2018 by Vitaly Pecherskiy · across every show →

Everything said about native advertising, oldest first

Jan 19, 2018 bullish
Assertion Not checkable as stated
Pecherskiy: StackAdapt is the largest buyer of native advertising
“We are definitely the largest company when it comes to buying native advertising”
Vitaly Pecherskiy Jan 19, 2018 ▶ 4:46 909 AdTech: How to Get Advertisers to Put $20m Through Your Platform While You take 5%-50%
Jun 20, 2018 bullish
Assertion Not checkable as stated
Berry: MSN testing proved native ads outperform traditional display
“We were able to make a really strong case that native will outperform traditional display and it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities.”
Eric Berry Jun 20, 2018 ▶ 3:33 1061 We serve 2b impressions a day including MSN homepage
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