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TripleLift

8 statements across 1 episodes · 5 bullish · 0 bearish · 1 people on the record · first statement Jun 20, 2018 by Eric Berry · said 24 times in 1 episodes since 2018 · across every show →

Mentions by year

brought up most by Nathan Latka (24)

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2018 24 mentions in 1 episode

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Everything said about TripleLift, oldest first

Jun 20, 2018
Disclosure
Berry: TripleLift sold around 15% equity in 2015 round
“Around that, yeah.”
Eric Berry Jun 20, 2018 ▶ 10:22 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 bullish
Assertion Not checkable as stated
Berry: MSN testing proved native ads outperform traditional display
“We were able to make a really strong case that native will outperform traditional display and it's correct. And it bore out. And so they tested it and they have rigorous AB testing capabilities.”
Eric Berry Jun 20, 2018 ▶ 3:33 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 neutral
Disclosure
Berry: Two-thirds of TripleLift's revenue comes from programmatic business
“Probably about two thirds of that came through the programmatic business. Most of the rest came from the PMP business. And then. Oh, I'm sorry. Private marketplace. And then a relatively small percent came through the ad server”
Eric Berry Jun 20, 2018 ▶ 6:05 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 positive
Disclosure
Berry: TripleLift did just under $100M revenue in 2017 and was profitable
“The company did just under a hundred million last year. In revenue, we were profitable.”
Eric Berry Jun 20, 2018 ▶ 6:00 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 neutral
Assertion Not checkable as stated
TripleLift received an acquisition offer concurrently with every single fundraising round.
“Every single time that we've had a round of financing we've had an acquisition offer at the same exact time”
Eric Berry Jun 20, 2018 ▶ 13:24 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 positive
Disclosure
Berry: TripleLift generated roughly $50M in revenue in 2016
“2016. We did about half of that.”
Eric Berry Jun 20, 2018 ▶ 6:32 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 positive
Disclosure
TripleLift accepted a lower valuation to keep deal terms and board clean.
“So we took less than we could have, and we also took it at a lower evaluation than we could have because we wanted to keep the terms as simple as we could. So we have a very clean cap table, very clean terms. And a very straightforward board relationship.”
Eric Berry Jun 20, 2018 ▶ 8:42 1061 We serve 2b impressions a day including MSN homepage
Jun 20, 2018 positive
Assertion Not checkable as stated
Berry: TripleLift serves over two billion ad impressions daily
“We serve over two billion ad impressions a day.”
Eric Berry Jun 20, 2018 ▶ 2:25 1061 We serve 2b impressions a day including MSN homepage
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