Berry: TripleLift serves over two billion ad impressions daily
Eric Berry · 1061 We serve 2b impressions a day including MSN homepage · Jun 20, 2018 · at 2:25
Eric Berry, CEO of programmatic native advertising platform TripleLift, details the company's impression volume to host Nathan Latka.
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“We serve over two billion ad impressions a day.”
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TripleLift accepted a lower valuation to keep deal terms and board clean.
“So we took less than we could have, and we also took it at a lower evaluation than we could have because we wanted to keep the terms as simple as we could. So we have a very clean cap table, very clean terms. And a very straightforward board relationship.”
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“Well, you know, for us an ad tech company will generally be on a net revenue. So you were kind of asking about gross versus net. So gross being the total advertiser billings net being what we make after we pay the amount of publishers before, before an SG and …”